Etho Essay

276 Words2 Pages
LOGOS, ETHOS, PATHOS Logos is logical argument , and is a way of persuading an audience by reason. Logos originally referred to the actual content of a speech and it was organized. Ethos is an appeal to ethics, and it is a means of convincing someone of the character of the way. Pathos is an appeal to emotion, and is a way of convincing someone of an argument by creating an emotional response. Logos example "In 50 years of driving the same route, I haven’t seen a single person." The rhetor attempts to persuade the audience by the use of arguments that they will perceive as logical. Ethos example "Our expertise in roofing contracting is evidenced not only by our 100 years in the business and our staff of qualified technicians, but in the decades of satisfied customers who have come to expect nothing but the best." The rhetor is perceived by the audience as credible. PATHOS example "There’s no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night." The rhetor attempts to persuade the audience by making them feel certain emotions. Combining all 3 rhetorical "I have to tell you that if you don't stop smoking, you're going to die" said the doctor to her patient. Ethos: A doctor is an expert on the subject. Pathos: attempting to make the audience feel fear. Logos: using "Cause or Consequence" to persuade the audience. websites/sources:

More about Etho Essay

Open Document