Ethics Product and Consumption Paper

1200 WordsJun 25, 20125 Pages
Ethics Product and Consumption Paper This paper will detail PepsiCo’s past performance in marketing their product by means of using the six pillars of the marketing code of ethics. These six pillars of the marketing code are honesty, responsibility, caring, respect, fairness, and citizenship. This paper will also detail how PepsiCo can go one step farther by incorporating green initiatives and philanthropic commitments. PepsiCo knows that to remain successful in business that it must adhere to the six pillars of the marketing mix and also have products that the consumers around the world want. “At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose” (J Compton 2011). Honesty “Honesty means to be trustworthy, to be the bedrock of the model. Do not deceive cheat or steal. Be reliable- say you will do. Have the courage to do the right thing “(M Josephson) In PepsiCo’s guiding principles, honesty is shown by speaking with truth and candor. PepsiCo tells the entire story. They do not just tell what is important to certain parts or goals of their marketing plan. PepsiCo shows honesty by delivering clear, honest, and accurate information. PepsiCo knows that they need to make sure that their communications are understood, and there are no miss understandings or misconceptions. Responsibility PepsiCo realizes that to be successful in business they must have a strong foundation from which they build upon. The two key components are the keys for a solid foundation are those of responsibility and trust. PepsiCo not only holds their business accountable for their actions but also holds each employee personally accountable

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