Ethics Paper

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Ethics Paper This paper will evaluate Chipotle's past performance marketing their product using the six pillars of the marketing code of ethics. The six pillars of the marketing code of ethics are honesty, responsibility, caring, respect, fairness, and citizenship (Schindehutt, 2008). This paper will also detail hot the company can further itself as a good corporate citizen through the development or expansion of its green initiative and philanthropic commitments. In order for Chipotle to be successful it must maintain its commitment to its consumers, community, shareholder, and employees by adhering to the six pillars of the marketing mix. The Company mission “Food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers” (Chipotle, 2013), which is consistent with the six pillars of the marketing code of ethics and corporate community progression. Trustworthiness the first pillar of the marketing code of ethics is to be honest, do not decdeive, cheat, or steal, build a good reputation, and to be loyal to family, friends, and country.“Be trustworthy- the bedrock of the model. Do not deceive, cheat, or steal. Be reliable- do what you say you will do. Have the courage to do the right thing” (Schindehutt, 2008). Food with integrity is Chipotle's commitment to changing traditional “fast food” culture by serving customers the very best ingredients, all raised with respect for the animals, the environment and farmers. It means serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value. Due to this statement we can trust that every single item on the menu comes from the best ingredients. Responsibility the second pillar of the marketing code of ethics is to do what you are supposed to do, think before you act and be accountable

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