A SWOT analysis, company objectives, target market, marketing mix, implementation and control will be given to give a clear perspective of Diet Coke’s marketing plan. In a SWOT analysis, regarding strengths, the Coca Cola Company has a high profile of branding, financial resources and customer loyalty. However, there are some weaknesses should be taken into account namely quality of products and unhealthy drinks. Development
In the case of Honest Tea, their mission is to ensure that their customer gets a high quality organic tea, and their products do not contain high fructose corn syrup. As a manager liaison for Honest Tea, the mission is to communicate effectively to their business partners the importance of targeting certain customers that are interesting to buy healthy tea, that offer a variety of flavors, and want to promote a healthy living. The role of a liaison at the time of negotiating with Coca Cola Company is to ensure that their company maintained the integrity of their product, and not to upset their customers who are buying it, because is an organic tea. The change in a label can cause the loss of loyal customer that only buys the tea, because it is promoted as a healthy beverage. The liaison will provide information that helps the parties involved in the negotiation to understand the mission statement of the company, and the important of keeping the label in their product in order to not lose the target audience.
The Company mission “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” (Starbucks, 2013), which is consistent with the six pillars of the marketing code of ethics and corporate community progression. Six Pillars of Marketing Code of Ethics Trustworthiness Trustworthiness the first pillar of the marketing code of ethics is to be honest, do not deceive, cheat, or steal, build a good reputation, and to be loyal to family, friends, and country (Josephson, 2013). In Starbucks their trustworthiness is representative of adherence to a Business Ethics and Compliance Program, supportive of Starbucks Mission to do the right thing. The program supports an effort of commitment to integrity, acting honestly and ethically, incompliance with written and stated letters critical to the law and success of the business (Starbucks, 2013). Responsibility Responsibility the second pillar of the marketing code of ethics is to do what you are supposed to do, think before you act and be accountable for your words, actions, and attitudes.
Coca-Cola Company vs. PepsiCo, Inc Tina Davis Dr. David Humphries ACC 305 Intermediate Accounting III 9/11/13 Pensions Plans of Coca-Cola and PepsiCo Pension plan is an important feature in the modern day society and should therefore be embraced by companies. The Coca-Cola and PepsiCo have done very well in ensuring that their employees get full benefits from this arrangement (The Coca-Cola Company, 2008). Though they may differ in the way they offer this service, the benefits are strongly felt by those who subscribe. The two companies work under the 401k pension plan with insurance advantage on the medical requirements for the employees. This is a special type of a plan with friendly taxation measures that favors the employees and the company itself.
Rachael Consulting treats its clients as well as its employees with the utmost respect. III. Standards and Procedures 1) All employees of Rachael Consulting must abide by all local, state and federal regulations. This includes but is not limited to any certifications required to perform work duties. 2) The Code of ethics here at Rachael Consulting is strongly enforced.
To be precise, Porte’s five force model will be discusses in the perspective of business rivalry, bargaining power and close substitute respectively. In that connection Coca-Cola realized that its manufacturing process, business strategies and designing should has the follow and adopt the globally recognized and acceptable standards. The coke smartly realized that this globally standardized strategy will be the catalyst to enjoy the economy of scales by producing in bulk without any worry about diversified designing and business strategies. Therefore, this realization with the study and implementation of Porter’s five forces model are key factors that give the competitive advantage to Coke over its only rival Pepsi.
Assignment #2: The Coca-Cola Company Struggles with Ethical Crises June N. Lewis Professor J. Ziegler Ethics and Advocacy for HR Professionals – HRM 522 Strayer University October 31, 2013 Assignment #2: The Coca-Cola Company Struggles with Ethical Crises Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. The Coca-Cola Company is the world’s largest beverage company. It is recognized as the world’s most valuable brand, with operations in more than 200 countries and it was worth an estimated $68.73 billion in 2009, but, even though the company has excelled over the years; it has encountered a number of ethical crises (Ferrell, Fraedrich & Ferrell, 2011). The company’s problem began at the executive level where many areas of the organization lacked quality leadership and was therefore deficient in handling a series of ethical crises which prompted many board members to lose faith in the company and resigned. The Coca-Cola Company has faced ethical, moral and discrimination problems since the early 1990’s, such as, racial discrimination, distributor conflicts, channel stuffing, intimidation of union workers, product safety, pollution, and the depletion of natural resources (Ferrell, Fraedrich & Ferrell, 2011).
Executive Summary: A stock analyst, who is conducting a study of the North American carbonated soft drinks industry, is evaluating the impact of Pepsi’s refresh project (PRP). Pepsi has a long history with its main competitor, Coca-Cola, and they are competing against each other to steal market share in an oligopoly market. CSD market depends purely on marketing strategy to win market share, and Pepsi needs a new innovative marketing strategy to overturn its decreasing sales trend and stock price. To improve the current status, Pepsi introduced a new social media marketing program called Pepsi’s refresh project. With the introduction of PRP, Pepsi boldly stated its confidence in PRP and announced to stop its Super Bowl advertisement.
Alcoa’s management supported the ethical principle that no employees should leave work in a worse condition than when they arrived” (Lawrence & Weber, 2011). Alcoa showed they cared about being compliant with the U.S. Federal Sentencing Guidelines and the Sarbanes-Oxley Act and would never jeopardize employee safety for anything, not even money. This was relevant in the case when O’ Neill decided to terminate a manager who had continuous increased sales and