Essential of Healthcare Marketing Chapter 1 Essay

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Chapter 1 3) I think that the potential targets that the orthopedic group should seek after are pediatric offices especially large groups like pediatric associates. By targeting these big groups that gain access to more patients especially the teenager because a lot of adolescents play some kind of physical activity and they break thing. Potential target markets for this service would be in an inner city community that has a concentrated amount of middle/high school consumers with multiple athletic programs. Being in the inner city, potential consumers would typically resort to the emergency room, urgent care clinic, or a pediatrician. Another potential target market could be a pediatric medical group with sub-specialties. The available specialties are endocrinology, psychology, and cardiology. Adolescent child tend to break bones frequently. Having a pediatric sports medicine department would be beneficial with therapy and healing 4) Some uncontrollable environment factors to consider in this market would be Economical, Social, and Rivaling Competitors. Some offices may already have an orthopedic that they refer out to or maybe the cost of what we charge for a procedure is too much and they may seek a cheaper solution all of these can effect us. 5) Healthcare marketing has become increasingly complicated. Healthcare consumers are now better educated, more highly engaged and fully empowered to make their own decisions. Instead of the old passive approach of just responding to the needs of the sick, healthcare marketers also need to proactively develop a dialogue with healthy consumers one that educates, builds trust and enables them to stay well. Fortunately, there have never been more ways to accomplish this. Thanks to the rise of social media, mobile and digital technology, it’s now easier than ever to reach out to consumers and develop a lasting rapport.

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