Essay Sterotypes In Mass Media

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Critically evaluate the contribution of the mass media, and the influences on Body Image!!! Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give the audience a quick, common understanding or a person or a group; usually relating to their class, ethnicity or race, gender, sexual orientation or occupation. This kind of discrimination get more power in the media and the online- communities. Mass media became one of the main sources of popular culture in modern capitalist society. Media, however, not only entertains and offers news to people, but also transfers the stereotypes and different perceptions of the society to reproduce the existing order of social life. It seems like media creates the unique pieces of art. Theodor Adorno, an german sociologist and musicologist, would argue that all of these products of media contain zero level of uniqueness. According to him, what we see on TV screens or in newspapers is produced only with one purpose of being sold. Therefore, what is manufactured by media has to reflect the life of people, it needs to be on such level that people would understand and except. Stereotypes starts with discrimination against a single person or an special group. Have you ever felt uncomfortable with yourself because of your images around you ? “Beauty is in the eye of the beholder”, said an famous writer once. In the eyes of our society, especially the women likes Cindy Crawford and Naomi Campbell. Which girl doesn`t want to look like them ? Unfortunately, a couple of girls want to copy them as much as they can. Girls are going to the doctor for an operation; every year, millions of girls are under the pressure of knifes. But finally they won`t look like them, they are still

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