Environmental Sustainability Essay

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Running Head: Article/Book Critique: Cradle to Cradle: Remaking the Way We Make Things Journal Article Critique Jolie Hobbs Portland State University William, Mcdonough and Michael Braungart, (eds.) (2002). New York: North Point Press; 208 pages. $27.50. ISBN 9780865475878. Overview The book Cradle to Cradle: Remaking the Way We Make Things was co-authored by William McDonough and Michael Braungart. The goal of the book is to educate modern designers, manufacturers, and architects on how to “be less bad” (McDonough and Braungart, 2002). The authors refer to being “less bad” as utilizing environmentally friendly concepts. These concepts include the use of nontoxic materials that can be broken down into quality materials and that can be reused by other manufacturers. Another helpful suggestion is to utilize surrounding buildings, during the construction phase, for heating and cooling purposes. The authors explain that “Nature doesn’t have a design problem. People do” (McDonough and Braungart 2002, 16). Both William McDonough and Michael Braungart have an extensive background in a variety of sustainability efforts. William McDonough is an American architect who was raised in Japan. Being raised in a country with beautiful and intelligently constructed architecture was what provoked his passion for design. “I wanted to be involved in making buildings, even products, with completely positive intentions” (McDonough 2002, 10). His first design project was designing homes for Bedouin in the Jordan River Valley. After partaking in such an educationally profound opportunity, he decided to go to graduate school to become and architect. Once he graduated he was given a job with a New York based architecture firm where he specialized in green construction, such as the use of water-based paints, and non-toxic carpet installation. Michael Braungart is a
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