Environmental Factors Essay

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Environmental Factors Victoria Sonheim University of Phoenix Marketing 421 Environmental Factors The topic of environmental factors affecting marketing decisions is very complex. The following essay will attempt to address several key points in this topic, and Nike Corporation will be the focus of both domestic and global marketing practices for the purposes of this essay. The topics to be discussed are economic interdependence and trade practices, demographics and infrastructure, cultural differences, social responsibility and ethics, political systems and international relations, the Foreign Corrupt Practices Act, and last, discussed will be the impact of technology. History of the NIKE Logo First, take a look at the history of the Nike logo. Greek mythology tells of a winged goddess of victory named NIKE (pronounced NI-KEY). She ruled with Zeus in Olympus. She was said to have a mystical, victorious presence over battlefield encounters. A Greek would say “When we go to battle and win, we say it is NIKE” (Nike History, 1997.) The NIKE “swoosh” logo symbolizes the spirit of the winged goddess. The graphic design logo is credited to Caroline Davidson in 1971. She was an advertising student at Portland State University and met Phil Knight, Nike founder. He was teaching accounting classes and she began to do freelance work for his shoe company. She was asked to design a logo for the side of a shoe; she designed the “swoosh” and in return was paid $35. The first shoe with the NIKE Swoosh was presented to the public in 1972. The company was founded by Phil Knight and Bill Bowerman, who was Phil Knight’s running coach at the University of Oregon. Both men were entrepanuers who loved athletics and desired to provide quality, reasonable priced running shoes for athletes. The Nike Corporation has had trials and

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