Env Issues Essay

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Running head: ENVIRONMENTAL AND CONSUMER INFLUENCE ANALYSIS Environmental and Consumer Influences Analysis Billy Bob Thorton PSY/322 University of Phoenix There are a multitude of factors that affect a consumer’s purchasing decisions when he or she buys a product or service. For the most part, we are a product of our environment. This means their external environment plays a large role in their purchasing habits. I’m sure that you’ve heard of the phrase, keeping up with the Jones’. Well, this would be a perfect phrase to sum up how your environment can influence your purchases. Some more elements that can influence us are our attitudes, social classes, perception, what motivates you and family. In the following paper, I’ll pose three external factors that affect the consumer behavior for buying cell phones. Those externalities will be our culture, technological and social. For the majority of consumers, the smartphone type of cell phone is a must have, but was it wasn’t always like this. We must all admit that we’re currently in a technology boom and we’ll probably continue to see a vast expansion for the next few hundred years. With this comes an expansion of information overload. When I was a kid doing research on a topic, the first resource I would turn to would be a paperback encyclopedia. Now, we can turn to the Internet and the information is right at our fingertips. At their very onset, cell phones were thought for the only prestigious businessman, but now, even the youngest child in a nuclear family now has one. Has the need for this moved on from a want to a necessity? Smith (2015) stated, “Today nearly two-thirds of Americans own a smartphone, and 19% of Americans rely to some degree on a smartphone for accessing online services and information and for staying connected to the world around them — either because they lack broadband at home, or

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