Entrpnship Essay

2879 WordsMar 7, 201312 Pages
CONTENTS 1.0 INTRODUCTION pg 3 – 4 2.0 MACRO ENVIRONMENT ELEMENT pg 4 – 6 3.0 ELEMENT OF MACRO ENVIRONMENT THAT AFFECT TESCO pg 6 – 11 4.0 RECOMMENDATIONS TO IMPROVE MACRO ENVIROMENT IN TESCO pg 11- 13 5.0 SUMMARY pg 13 – 14 6.0 REFFERENCE pg 14 1,0 INTRODUCTION 1.1 Organization’s Name The choice of my selected organization for this assignment is TESCO. This organization was established in 1919. In the current era, TESCO is one of the leading retail outlets in the world. It has one of the best revenue just after WALMART. As for in Malaysia, the greatest competitor for it are retail stores like MYDIN, Giant, AEON and PARKSON. 1.2 Industry Many retail industries have existed and evolve throughout the years of progression. As competition increases, these retailers tend to individualise themselves with innovative strategies to stand out from the rest. And these strategies are mostly based on their marketing mixed strategy. TESCO plc (London Stock Exchange: TSCO) manages one of the successful retail outlets in the industry. TESCO is a global grocery and general merchandising retailer headquartered in Cheshunt, United Kingdom. At current TESCO is the fourth-largest retailer in the world measured by revenues after Wal-Mart, Carrefour and Metro. It is also the second largest measured by profits after Wal-Mart. It has evolved throughout the years and currently has retail outlets in 14 different countries across Asia, Europe and North America, Malaysia, Thailand. 1.3 Ownership Jack Cohen is founded TESCO in 1919. The brand name was developed by Cohen based on a shipment of tea from T.E. Stockwell that he first bought, he used those initials and added

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