Entrepreneur Richard Branson

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Running Head: Charismatic Entrepreneur Richard Branson Richard Branson By James Kearney April 22, 2010 Introduction Richard Branson’s communication style is diverse and dynamic, as exemplified by his outgoing personality and easy going management principles. According to the precepts of LaSalle’s 12 Virtues, Howard Gardner’s 7 R’s, Hofstede’s collectivist culture analysis, Bales’ interaction process analysis, and Csikzentmihalyi’s Flow theory, it is possible to create a framework to develop a comprehensive understanding of Branson’s communication style and ascertain as to whether the CEO of Virgin Group has successfully maintained a work-life balance. Richard Branson, a self-made entrepreneur, is a multi-billionaire and founder of a conglomeration of entities that include airlines, railways, record companies, sustainable fuels development, and space flight. His dynamic and charismatic stature combined with his ability to empower others enables him to communicate effectively in a nontraditional corporate culture. Follows is Richard Branson’s style of communication in the context of the LaSallian Virtues. LaSallian Virtues Effective communication is one of the most critical roles a leader should possess. As described by St. John Baptist de La Salle, effective communication leader is the one who possesses some important virtues such as patience, exactness, prudence, wisdom, vigilance, constancy, order, impartiality and resilience. Richard Branson, the Chairman and Founder of Virgin Groups is one such charismatic leader who is often described as interesting, persuasive, confident, assertive, restless, polished and occasionally aggressive, some of which is believed to have changed over the years. Some of the characteristics of Richard Branson’s communication style from the perspective of the LaSallian virtues will be discussed in the following

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