Entities Essay

329 WordsApr 17, 20122 Pages
Wow. Just wow. Four major releases debuted this weekend and every single one of them opened with superb numbers. On one hand, that means that every respective demographic was ably served this weekend. On the other hand, one can only wonder how much cash was sacrificed by opening these four movies on the same weekend. Anyway, the top film of the weekend was the Rachel McAdams/Channing Tatum romantic drama The Vow. The $30 million Screen Gems drama, which by the way is NOT based on a Nicholas Sparks novel (it's a true story), debuted with an eye-popping $41 million, a record for the studio. That's well-over $10 million more than the $30.4 million debut of Dear John, which was the previous record-holder for an opening weekend for a pure romantic drama. The film played 55 percent under-25 years old and 72 percent female. Obviously everything clicked on the marketing for this one, and Channing Tatum is now the official king of the romantic drama, having headlined the first one to open with more than $30 million and now the first one to open with over $40 million, while Rachel McAdams is the queen, now holding the first and fourth-biggest opening weekend for an unfiltered romantic drama ($18 million for The Time Traveler's Wife). Where it goes from here is an open question, as Dear John did not have the strongest legs, topping out at $80 million (or just below the $81 million gross of Rachel McAdams' The Notebook). On the plus side, The Vow doesn't have the same-demo blockbuster Valentine's Day nipping on its heals like Dear John did. Plus, even if The Vow has the same quick-kill performance (2.6x weekend-to-final multiplier), it will become the first pure romantic drama (no explosions, no action scenes, no mass-disaster in the third act) to cross $100 million since Jerry McGuire in

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