Enterprise Architecture of Reebok

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Reebok is a fashion brand dealing in apparel and footwear with five product cycles and three product cycles per year respectively. For successfully running this business, an efficient information system is the key to ensure timely and faster communications between various stakeholders such as manufacturers, suppliers, distributors and ad agencies. However, communications at Reebok relied heavily on telephones and faxes which slowed down flow of information between manufacturing partners and its global distribution network. The new product lead time was also slow due to lack of a proper IT infrastructure to enable transfer new product information to different countries where Reebok products were being sold. The ordering system at Reebok also slowed down sales. It required printing the orders and then faxing them to the international headquarters in London from where all of the faxes were compiled and then sent to the United States to be entered in the main frame. Then production and manufacturing would evaluate the orders slowing down the process significantly. There was difficulty in checking the inventory or tracking the orders through shipping companies, customs and warehouses. Information systems can significantly take the hassle out. Another issue is privacy and confidentiality of customer information and loss of information which is easily compromised when faxes are used rather than a secure IT network. Reebok was using an aging custom software to run the company. They concentrated development and support in the US and di not take into account the specifics of invoicing under the Canadian Law which added time and resources that had not been budgeted to the project. Most of its products were created by contract suppliers mostly located in Souteast Asia and they did not have a proper supply change system to track inventory, raw material stocks,

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