Enron - the Smartest Guys in the Room

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Enron Case Analysis (The Smartest Guy in the Room) Company’s Profile Enron Corporation was established in 1985, was an American company concentrated in energy, commodities, and service businesses which headquartered in Houston, Texas. It was formed by merger between Houston Natural Gas and InterNorth of Omaha, Nebraska. The company was initially a natural gas pipeline which operated in the distribution of power, but as the markets of energy were deregulated, the business was grown rapidly into brokering energy. It was transformed into financial instruments that can be traded like stock and bonds. The company started to market electricity in 1994 and entered European Energy market in 1995. The company also expanded the business to non energy related fields such as internet bandwidth, risk management, and weather derivatives. The internet bandwidth business was started in 1999, and the company launched EnronOnline. It is a web based commodity trading site, making Enron become an e-commerce company. Although its core business were still in the distribution of energy, but the significant growth that the company made were from the other businesses. The company reported of 101 billion revenue in 2000, employed approximately 21,000 employees in 2001 and become the 7th largest U.S. company. The Fortune magazine also appointed Enron as “America’s Most Innovative Company” for six consecutive years in the row. What happened in Enron? In a very short amount of time, the company which still stated to have US$ 101 billion earnings in 2001, suddenly shocked the world financial economy by declared its bankruptcy. This tragedy was known to be the biggest corporate collapse in the U.S. history. There was an extremely complex accounting scandal in the company that involved the top executives and several big entities. Before the bankruptcy, Enron businesses were seemed so

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