English Essay

1025 Words5 Pages
Topic: unethical advertising Specific purposes: to persuade the advertising company to practice ethical advertising. Thesis statement: advertisers are lack of ethical norms and principles. Unethical advertisements make false claims about a product or service and could exploit deep-seated emotions by creating artificial needs using appeals to lust, vanity, envy and greed, and other human weakness. Companies use unethical devices for advertising because they are trying to boost their business sales by exaggerate claim about the product as the truth can be inconvenient in the business of selling. 1. Introduction A. Attention grabber (rhetorical questions) Have you ever seen advertisement with degraded or underestimated the substitute or rival's product. Have you ever seen any advertisement that gives false or misleading information on the value of the product? Have you ever been cheated by false information provided by the advertisement which they did not indicate the possible reaction or side effects of the product or services. B Tie to the audiences Ladies and gentleman, have you ever heard of unethical advertising. Are you aware that there are many advertisement offered by different companies are unethical? Businesses often exaggerate the effectiveness and value of their offerings, which is why most people take any advertiser’s claims with a grain of salt. Therefore, I think we need to enforce the laws against false and dangerous advertising. C Thesis and preview Today I’d like to talk to you about first, the definition of unethical advertisements are advertisements that promise something they cannot deliver. Secondly, they are unethical because make false claims about a product or service and exploit deep-seated emotions by creating artificial needs with using appeals to fear, vanity, envy and greed, and other human weakness. Finally, Companies use

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