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Engineering Essay

  • Submitted by: ahmedfathy
  • on December 16, 2011
  • Category: English
  • Length: 6,808 words

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Below is an essay on "Engineering" from Anti Essays, your source for research papers, essays, and term paper examples.

Maintaining positive returns in the value and supply chain:
By applying tomorrow’s Marketing skills

Distribution Channels
Date: 26 September 2011

Presented to: Dr. Ahmed Sobhi

| Submitted By:   * Ahmed Fathy Anwar. | |

Maintaining positive returns in the value and supply chain:
By applying tomorrow’s marketing skills

The Author’s

Dennis A. Pitta
Frank J. Franzak
Michael W. Little

Summarizing of The Abstract


The value and supply chain is an emerging pathway to marketing’s emphasis on customers. It integrates a renewed focus on customer value and the economic and behavioral systems of the supply chain. Successful value chains can be
developed with emphasis on the four practices that drive a customer orientation. These are: relationships, interactivity, valuing customers over time, and customization. When properly integrated, these practices help to form networks operating as a competitive unit. This paper clarifies the role of value in the value
chain, discusses the use of the four major elements in the value chain, and draws implications for marketers.

To compete in today’s world, firms must interact with other companies,
not only as buyer and seller, but also as associates, partners, or allies, cooperating to provide a beneficial outcome to each other and to customers.
When this happens in the value and supply chain, a network of actors merges to transform raw materials into distributed goods (Handfield and Nichols, 2002).

This is not business as usual, at least not yet, and the changes create opportunities
for firms that can manage multiple relationships, simultaneously.
Two descriptions of value and supply chain changes capture the magnitude and promise of this type of change.
In describing the supply chain Diamler-Chrysler developed for its new Jeep
model, Liberty, Siekman (2002) used a river system metaphor:

The supply chain is more like a great river system. Thousands of springs give rise...

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