P3 explain the role of advertising agencies in the development of a successful promotional campaign | Roles of advertising agencies: services offered such as media planning eg advertisement design, copywriting, graphic design, typography, production; cost options eg in-house versus outsourcingTypes of media: local; regional; national; international; terrestrial; satellite; digital; internet; specialist media | * * Advertising agencies are used to help with a business/organization objectives and aims within promotion. They have a lot of skills, resources and experience which can save a lot of time, effort and money. You can also get some that specialize in a certain field with a variety of services to match all budgets. And another great thing is that they can help create a internal team especially for one campaign. Some negatives include that it will cost more than house marketing.
P3 An advertising agency is a company that carries out all or some aspects of advertising production for firms by which it has been hired. They are a service based business dedicated to creating, planning, and handling advertising for its clients. Some agencies handle all phases of advertising campaigns, from performing market research and establishing product branding strategies to producing ads and placing them in appropriate places. The reason is for this is that they are experienced and knowledgeable in this specific area. They are professionals therefore can deal with these things at a high standard.
The value it provides for customers is the attractive deals they find while on the go. They can even compare a number of deals and then go for the best one. Customers in this case can always get discounts and benefits without having to check every retailer, restaurant, shops, etc. Another great value for customers is the chance to get personalized offers and services based on their account with
Assignment 2 – Understanding Innovation and Change in an Organisation AC1.1 Explain the benefits of innovation and change for the organisation Change and Innovation are as equally important in creating and sustaining the growth of a business through organisational development. If planned and implemented well both could lead to a total change not just for the profit success of the organisation but can also have a positive impact on employee engagement. Innovation in the workplace fostered by teamwork and employee involvement in decision-making and reengineering business processes can boost morale and award incentives such as bonus payments. The purpose of organisational development is to enable an organization to better respond and adapt to industry/market changes and technological advances. The absence of both innovation and change in an organisations development can be the difference between being a leader in their field of business, failure to keep up with competitors, create stagnation or cause decline in their existing success.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
What is a Graphic Artist? Graphic artists create visual presentations for written communications turning ordinary words and ideas into visually pleasing and effective communications in print and on the web. It is not the actual writing but the transformation of the words that is in our field with creative typography and pleasing layouts and designs. We also work with graphics and photographic images in artistic and creative ways to make our works more interesting and inspiring to the readers or viewers. Graphic artists are actually masters of media and an understanding of media is very useful.
Bonus Plans are beneficial on many levels. They inspire and motivate employees to reach and even exceed their goals, improving the productivity of the company as a whole. By offering more than just monetary bonuses, companies can customize their rewards, allowing employees to choose something they may not purchase themselves. Developing a bonus plan with guidelines is key in keeping a system consistent and fair, allowing any arbitrary guesswork to be abandoned. Tuition Assistance is another highly beneficial perk that many companies offer.
Diversity in the workplace allows differences to shine. Apart from the benefits that differences of background and lifestyle bring to the workplace, diversity is also a legal issue * Diversity is also important for a company to attract top talent. If you Google the name of a company with the word diversity, you can find out a lot about company values and their commitment to reaching out to diverse job candidates. * 1. More ideas.
Motivation in the Workplace In the workplace, there are many factors that affect people’s job satisfaction, performance and overall happiness in their working environment. Employers are constantly trying to hire motivated, hard working employees, however after being in a job for a considerable amount of time, how do you keep workers motivated? Motivation is a key aspect that relates and affects many, if not all aspects, in the workplace. There are various types of motivation that stem from different places and are created through varied tactics. Having employees positively motivated is a key aspect that managers strive to achieve.
Some other companies use social networking sites, official websites for job announcement and also TV, Radio and Newspaper to recruit. International Organizations which are huge and are more famous among people usually use their own organization’s official website for their recruitment process. 2. Steps of recruitment The process and the length of recruitment is different in different organizations. In order to increase efficiency in hiring and retention and to insure and to insure consistency and compliance in the recruitment and selection process it’s beneficial to follow the following steps.