Employee Satisfaction and Retention

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Management Research Project Research proposal Chapter 1 Introduction 1.1 Background Plimsoll was incorporated in 1974 to offer engineering and equipment installation services to the marine industry. Plimsoll has, in the last two decades, progressed from a modest staff of twelve to its current dedicated workforce of three hundred and twenty five. Embroiled in the 2008 recession Plimsoll has seen its revenues and profits decline, in an effort to cut costs and improve its bottom line and to ensure the survival of the organization a retrenchment exercise was conducted to reduce its employees. The results of the cost cutting measures reduced the energy, morale, commitment, co-operative attitudes, induced greater fear and distrust, poor communication, lowered performance goals and increased turnover in the organization. To preserve its competitive advantage thorough its people the organizations needed to engage the hearts and minds of employees at all levels, Thorough this research the organization aims to measure, evaluate and identify areas of strength and opportunities to increase the job satisfaction to retain the talent that is crucial for the continued survival of the organization. The study will focus on five keys areas of the organization. These are the understanding of the organizations (a) vision and goals, (b) organization itself, (c) leadership and management, (d) working environment, (e) job motivation and the (f) physical environment. 1.2 Problem Statement The cost cutting measures undertaken by the organization has reduced the energy, morale, commitment, co-operative attitudes, induced greater fear and distrust, poor communication, lowered performance goals and increased turnover in the organization. 1.3 Rational For Selection Employee satisfaction research enables the organization to measure and understand employee’s

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