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Emotional Advertising Essay

  • Submitted by: amritangshu
  • on November 23, 2012
  • Category: Miscellaneous
  • Length: 510 words

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Below is an essay on "Emotional Advertising" from Anti Essays, your source for research papers, essays, and term paper examples.

What is advertising?
Advertising is a form of communication used to encourage or persuade an audience (viewers, readers or listeners) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs and websites and text messages.

Purpose of advertising
Marketing Communication Economy Social Sales Improvement Customer Satisfaction Selling of Lifestyle Employment

Revenue for Media
Influence in Public Opinion

Different elements basis which advertisements are made.
Catchy Music Emotions

Drama
Use Of Kids Use Of Celebrities Use Of Imagery Humor Action Sex Use Of Animals Use Of Fictional Characters

What is emotional advertising?
Emotional advertising shows the target audience the benefits of the product or service through drama and relies on them being so involved with the characters and finding the story so relevant that it will hit an emotional chord. Emotional advertising is much more indirect in its persuasion.

An Advertisement
Advertisements are meant for commercial purposes and increase the company’s profitability. A simple example of a commercial advertisement is given below:
Coca cola Commercial December 2011.flv

Now , we will be seeing advertisements from across the globe that use different emotions to promote their product and make the advertisement campaign successful.

Humor
Humor in advertising is a delicate method of attracting a viewer's/listener's attention to the client's product. Done right, it achieves success. Doing it right means not...

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