Emirates Case Study

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Jason Shuts Emirates Case 10/10/14 1. A lot of what makes Emirates success is their location. They are the hub of the world they are close enough to the major aspects of the world. Dubai itself is a great location because of their weather. Unlike other airlines it barely rains and it never snows so they don’t get the delays that other airlines have to deal with. Their location also helps because they have the government not only backing them as a company but they also have turned Dubai into a major tourist attraction. The last thing that Emirates has going for it that really makes it a great success is that they have the Dubai government behind them helping them with all sorts of situations. 2. Emirates’ competitors are Turkish airlines, Qantas Airways, and JetBlue. Their biggest competition among them however is Turkish airlines. The reason for this was mainly their strategic location between Europe and Asia which gave it closer proximity to the European destinations. Also its Istanbul operation served more non-stop destinations from a single hub than any other carrier in the world. Finally they have a fleet of smaller aircrafts that were able to land at many of the secondary cities where planes from Emirates’ couldn’t land at. 3. Dubai benefited from several inherent strategic advantages as a hub city. Their placement on the Arabian Peninsula gave it a strategic location between Europe, Oceania, Asia, and Africa. It was also far away to European airspace which meant that flights could connect at almost any time of the day. So 24 hour operations could commence. Finally Dubai has relatively good weather free of rain and snowstorms for the most part. Dubai’s government worked hard and still does work hard to build up the city’s tourism vase and establish it as a travel and logistics hub. 4. The major strength with this model for Emirates is that they

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