(b) How would you implement your recommendation? Enter the market as soon as possible, thus leveraging the early mover advantages such as brand loyalty and market share. Obtain the patent for the technology so that the competitors cannot copy the technology and if they did copy they cannot sell it till the patent has expired. Establish partnerships with U.S subsidiaries who know how the market operates and have some experience in reaching out to the market. Conduct studies with medical professionals in the U.S such as surgeons so that the awareness of the CT scanner’s superior technology reaches out faster and thus recommended by medical professionals.
Ethical dilemmas arise one being the Lacks family had no idea that a sample of her tumour had been taken and sent to George Gey. In chapter three, Henrietta goes for her diagnosis and treatment and signs an operation permit form. I agree Dr. TeLinde’s research was important but not justifiable because he did not properly let his patient be conscious that her cells would be used. One questions whether or not appropriate consent was given because there was not any proper consent. I believe at least letting Henrietta know what they were doing would be the ethical thing to do.
Then scientist Paul Lauterbur developed a way to make MR images in two dimensional and three dimensional using gradients. Scientist Peter Mansfield researched a way so that the scans would take seconds rather than hours. This produced clearer images. Lauterbur and Mansfield used animals and human limbs, whereas Damadian built the first full body MRI machine in 1977, this prototype was called “Indomitable.” This name was symbolic to Damadian’s struggle to do what many said could not be done. “Indomitable” is now displayed in the Smithsonian Institution.
The FDA greatly investigates these companies to make sure that food, human and veterinary drugs, medical devices, cosmetics, and electronic products are safe to sell to the public. If the products turn out to be unsafe, the company will have to announce a recall. In this scenario, the FDA had yet to investigate Pro Health’s new product ProBio. Before then, Pro Health had found out that ProBio had the same brand name as another product already out for purchase. Having the same brand name as another product is also one of the things that are against the FDA’s regulations because this could protect the consumer from buying the wrong drug because of the similar names.
Originally, the Kittyhawk should have also become cheaper by economies of scale to fit into the market of game cartridges. Nevertheless, new market opportunities turned up, yet HP had to change their product strategy for the Kittyhawk to take advantage of them. Having explained how the Kittyhawk finally failed, it is now to mention what APPROPRIATE DECISIONS the project team made in the innovation process. The project initiater was Bruce Spenner (General Manager of DMD), who was supposed to be a visionary and risk taker and 1 therefore perfect for a project that should go beyond any existing architecture for hard drives. He was allowed to built a heavyweight project task force of highly skilled risk
Cat Dissection Lab Report External Features: Figure 1.1 Prior to skinning the cat, it was observed that the cat was a calico cat, indicating that it was likely a female. This would mean that the dissection and discovery of reproductive organs would be quite different than if the cat had been male. The cat was also small. While it could point to the cat not being fully mature, this is not necessarily the case. The size of the cat could benefit the dissection by making the skinning as well as dealing with the organs easier.
Supposedly, the switch was to create operational diagnostic criteria’s, which is seen as more consistent than ones based on clinicians descriptions. The shift in the DSM paradigm was not based on scientific information or the recognition of disorders by their biological causes. It was due in part to politics and discord in the psychiatric field the government’s involvement with research and policy making in mental health. Insurance companies demanding proof of diagnosis and that treatment are necessary and pharmaceutical companies needing an avenue to push their products. The DSM has been unreliable in helping clinicians consistently diagnose patients, 2e children remain victims of the diagnostic system which can lead to misdiagnosis thereby children are prescribed dangerous
His passing away gave the opportunity to Mr. Rubble to regain his authority; which he should never have degraded his position in the first place, as Mr. Rubble is responsible for procurement and a director radiology should not have the authority to rule over the decision making of the corporate director. In my opinion Mr Howell policy for procuring goods was not open and transparent, it seems that he was influenced by Kodak to dominate the market. This is not good procurement procedures to let a supplier corner the market by offering equipment, maintenance and service at a discount as this information must be outlined within the contract before Pacific Healthcare agrees to do business with any supplier. Kodak also stated that if Mr Howell choose to use another X-ray film supplier they would refuse to provide these services. Manufacturing X-ray film price per sheet Kodak $1.80 Agfa $1.58 Dupont $1.50 Fuji $1.40 3M $ 1.35 Procurement policies must include the need for basic procurement standards and requirements to be met, these are important
Brown Shoe Company had proposed to merge with Kinney Shoe Company, another shoe manufacturer. Neither the Shoe Company comprised a significant fraction of the market, nor the merger would not have had an important effect on market absorption. The courts blocked the merger, using as their justification the incipiency precedent, which stated that even if market concentration will not be greatly increased by a horizontal merger, it is still necessary to prevent the merger so as to ensure no further threats to market concentration. The incipiency precedent, in essence, made all horizontal mergers illegal even though many might not have led to any kind of market power on the part of any firm. G. Stolyarov II (Dec 3,
If people cannot relate to, or understand what one has to offer then will not be interested and willing to give the product a shot. Understanding is the major marketing strategy, because without it, businesses will fail, and the key to it is communication. Understanding is the "magic" (Oosthuizen, 2004) and this magic always add more value to the product. Major problem could arise if the consumer does not understand and like the product. For instance, the Virgin media digital box, (Virgin TiVo) which can now record three programs on different channels at the same time while you can watch the forth channel without the fear of losing a recording or missing your favourite program.