How does the type of buyer or consumer affect marketing strategy? As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision. How can an organization ensure that their market strategy is appropriate for their target market? MKT 421 Marketing Week 3 DQ
Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis. 4. Apply marketing principles through the oral and written analysis of cases. 5. Examine issues that impact a company’s choice of marketing strategies, such as different market positions or stages of the product life cycle.
Learning Objective As a group, you will use the Meetings tool to discuss the Mindersoft Case, and reach a consensus about the problem(s), analyze the problem, and recommend a defensible solution. Your group will: Evaluate an early-stage investment opportunity from the VC's perspective: market opportunity, business model, management team, and financials and come up with an offer for the entrepreneur. Perform the valuation of an early stage Company using the pre and post money method, the venture capital method and discounted cash flow method of valuation. Illustrate the valuation gap between the VC and entrepreneur and underscore that valuation is eventually driven by negotiation. Explore how entrepreneurs make financing decisions when they are faced with timing issues and low bargaining power versus VCs.
RUTH’S CHRIS CASE STUDY QUESTION Is Ruth’s Chris able to succeed in foreign markets? A decision needs to be made as to which countries have growth potential with little risk. Although the study outlines different methods to aid in determining this like market selection criteria and the growth plan model; they need a more detailed method of narrowing down their choices. Some considerations used were 1. Corporate vs. franchise and introductions of a new concept/product vs. introducing the same model to a new market 2.
Purchasing Power Parity (PPP) is also not taken into account with income per capita; this means that the cost of living in each country is not accounted for so development may appear better in some countries than it actually is. Income per capita can be used to measure the economic and social development, but not any of the other factors of development, such as environmental development. Development can be further measured by income inequality. This can be a useful measurement as it shows the differences between the rich and poor. The greater the inequality, gap between the rich and poor, the worse developed the country is.
Define Research Purpose The international sales research is important to the marketing and sales team that works in companies that sell products and services to overseas countries. Due to the cross cultural difference, the research interprets market behavior and helps strategize sales and marketing tactics for the company (Craig, 1999). The research also investigates cultural variation to help the company obtain a larger advantage to sell their product and service to the oversea companies. The Business Problem
P3,M2: In this report I am going to be talking about the different marketing research techniques a business can use to find out information about their business. As well as this I will be discussing the limitations involved in each marketing technique. Firstly what is marketing research? Marketing research is defined as “The process of assessing the viability of a new product or service through techniques such as surveys, product testing and focus groups. Market research allows a company to discover who their target market is and what these consumers think about a product or service before it becomes available to the public.” I am going to be relating this to Tesco for their marketing techniques.
• Describe the various types of organizational buyers and consumers and the factors that influence their purchasing decisions. Week Three: Marketing Strategy: Product and Price • Describe the relationship between differentiation and position of products or services. • Analyze the impact of the product life cycle on marketing. • Identify the appropriate price strategy that should be used in the development of the strategic marketing plan. Week Four: Marketing Strategy: Place and
Variations in business cycles are able to be seen as short-term and long-term progression developments and they could shift. Cycles are calculated using the real gross domestic product of a country. Not like the more organized phases of economics, business cycles do not follow a foreseeable or mechanical form. However, they should be factored into considering an economy.
2. Do increases in gross domestic product necessarily translate into improvements in the welfare of citizens? Explain your answer. A: GDP growth by itself is not a good enough indicator of improving quality of life because there is many other factors that influence quality of life. GDP growth in itself is not enough to indicate quality of life.