US market: That aside, it goes on to report that 95% use their bikes for health and leisure purposes, and the rest use it for transportation purposes. That means 5% use their bikes for commuting. Asia-Pacific it is used primarily for commuting Further, it states that Asia-Pacific region is the largest bicycle market worldwide in 2007, with a 47% share. Interestingly, the report notes that China and India are both moving toward “automobile-centered transportation systems.” All You Wanted to Know About the Bicycle Industry in India India produces approximately 10% of the world annual bicycle production, which is estimated at 125 Million units. The annual domestic demand of bicycles in India is approximately 10 million units out of which around 2.5 million units is a government demand for the various welfare schemes.
assignment 07 BM350 Marketing Management Case 11: harleydavidson.com and the Global Motorcycle Industry (pp. 354-358) This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company's initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in 1998 alone. It offers market share and sales information for global competitors in three regions, North America, Europe, and Asia/Pacific, and briefly discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha.
All of GE’s hard work and continuous innovation and improvement over the years it is no wonder that it is one of the most powerful and most recognizable companies around the world. One of the main strengths General Electric has is a massive product range with departments in energy, technology, GE Capital, NBC Universal, along with Consumer and Industrial products. In these departments there are numerous sectors that act as their own macro business. For example in the technology department there are aviation, transportation, healthcare, and enterprise solutions. What is so amazing about this is that GE has managed to sustain leadership in these markets for years.
Biodegradable Polymers: A Rebirth of Plastic Shellie Berkesch Michigan State University March 2005 Biodegradable Polymers: A Rebirth of Plastic Introduction Plastics are being used all over the world. From drinking cups and disposable silverware to parts for automobiles and motorcycles, plastics are continuing to rise. Plastics have been an environmental trepidation because of the lack of degradation. Plastics make up about 20% by volume waste per year. There are over 21,000 plastics facilities in the US, and the employment rate has increased by an average of three percent over the past two and a half decades.
Fords mission states “We are a global family with a proud heritage, passionately committed to providing personal mobility for people around the world. We anticipate consumer needs and deliver outstanding products that improve people’s lives” (Ford, 2009). The Ford Motor Company was founded in 1903 with $28,000 cash from twelve different investors. In the first couple years the company just produced a few Model T's and groups of 2 or 3 men would assemble the cars (Wikipedia, 2011). It then grew into one of the most successful and profitable companies in the world.
Although Yamaha highs vision, its company debt burden increased steadily with its affiliated company to experience debt-to-equity of almost three-fold the Honda’s group ratio. Later on, Honda redeployed its forces and in eighteen months, Honda’s production share increased whereas Yamaha’s decreased. Honda’s simple and innovative counterattack which was product variety as a competitive weapon was funded by two-thirds of the company’s sales. The strategy comprises of massive price cuts and increased
The company’s other products include sportswear (sponsoring e.g. Serena Williams), sportsgoods, fashion and accessories. It distributes its products to over 90 countries. In 2009 PUMA showed a revenue of 2,5 Billion USD with a final net income of 130 Million USD. PUMA AG employs 10,000 employees worldwide and has been following the same vision for many years: being Fair, Honest, Creative and Positive in everything the company does.
Samsung and Apple control 52% of the worldwide Smartphone market share and they keep growing every year. This literature review investigates the critical factors that differentiate Samsung and Apple from their competitors. Page 1 of 10 When people think about Apple, they almost automatically
It also reduced its employee scale by 50% while 105 new recruits were hired by other branches. By successful de-marketing strategies, the branch reduced 43% of traffic accidents handled (54 to 31) and thereby the insurance claims, but the same entry was the fastest-growing and largest portion of total indirect cost at the headquarters the same year. In other words, Taejon’s revenue growth cannot indicate a proportional increase in cost generating or resources consumption from the headquarters. Under the current revenue-based process, its cost reduction effort was not rewarded with lower overhead allocation, but increasing financial responsibility as the company’s indirect costs expanded from 2007 to 2008.
Marketing Analysis Honda Executive summary Recently, motorcycles are the most popular means of transportation in Vietnam. Currently, there are more than 21 million circulated motorbikes, counting for 4 Vietnamese persons per motorbike on average with some popular trade names such as Honda, Yamaha, Sym, and Suzuki …, which meets about 90% traveling demand of Vietnamese. The demand for motorbikes is more and more increasing with the development of Vietnam economy. Seeing this, the competition among motorcycles makers in Vietnam is more and more powerful. In order to attract customers as well as to satisfy customers’ needs about product quality, reasonable price, fashion styles… motorcycles makers have carried out a lot of marketing strategies because marketing management has the task of attracting and building relationships with customers by creating customer value and satisfaction so that organization can sell its products as many as possible, more importantly, higher than its competitors.