Today, the meaning of communication has completely changed. It has become much easier to sustain a relationship through social media and the constant interaction that it provides. In contrast, social media can also prove to destroy relationships. Some people may get so caught up in virtual relationships that they have little to no regard for actual relationships. They may become so used to communicating via internet that they lose basic communication skills and can’t hold a face to face conversation.
Data that social media garners is unstructured data and this happens to be biggest challenge faced by social media platforms. Effective analysis of social media data requires information gathered to be perfectly structured. This where Facebook came in to rescue and introduced social media industry to a tool called Hadoop. You must be surprised to know that Facebook witnesses nearly 2.5 billion content sharing, 2.7 billion likes and 300 million photo uploads regularly. It uses Hadoop to structure and manage this information and terabytes data it gets converted
“likes” measures the about of new likers of a brand. b. Carmex: engagements are more important than likes because you can have people “like” pages with promotions without any knowledge of the product or true interest to ever purchase the products. A lot of ‘likes can provide inaccurate information due to the amount of individuals that simply click it without reading. 3 a. Engagement: Connecting to the Facebook audience by posting quality content daily that might attract consumers and gives them an opportunity to engage.
Mia Woodward Mr. Shrum English Comp. 7 October 2014 Liking Isn’t Helping In the United States alone, sixty-seven percent of internet users are on the social media website, Facebook ("25 Amazing Facts About Facebook - Search Engine Journal”). Although it began as just a site for personal profiles and personal updates, it grew into something much bigger than that. Facebook profiles were made over anything you could imagine, including charitable programs. These pages did not just support these events going on in America, but also in other countries.
In 2000 Cuban introduced himself to the NBA community when he purchased the Dallas Mavericks for $285 million (“Mark Cuban”). Facebook cofounder and CEO Mark Zuckerberg has led his social network to new heights, even as some younger users have grown tired of it. Revenue grew 58% in 2014 to $12.5 billion, supported by a jump in mobile ads (Williams 12). Some 1.4 billion people around the globe are on Facebook, and those users are watching 3 billion videos a day on the site. Its Instagram unit has more than 300 million users, while mobile messaging app WhatsApp, which it purchased for $19 billion in cash and stock in 2014, has 700 million users and is growing.
Further, the p-value (0.069) is greater than the significance level of 0.05. The analysis indicates that there are little or no real evidences against the null hypothesis. Therefore, we accept the null hypothesis that users of at least one social media site and those who responded that prefer seeing advertisements on social media sites are independent. Key Conclusions Below are some of few key findings from the research study that The Coca-Cola Company may consider as they transition to a new marketing strategy: • The site participants subscribed to most frequently was Facebook, followed by YouTube. • Of the subscribers to one site, 100% indicated that Facebook was the social media site of
Alicia Zapata English 126 October 31, 2012 In the essay, “Are Social Networks Messing with Your Head?,” David DiSalvo convinces his readers that, “as social networks proliferate, they are changing the way people think about the Internet, from a tool used in solitary anonymity to a medium that touches on questions about human nature and identity; who we are, how we feel about ourselves, and how we act toward one another” (501). He bases his argument on multiple psychological research which indicates social networking sites do not cause loneliness, rather it makes those who were lonely prior to social networking lonelier, and for those who are not lonely, social networking sites actually help them continue their online relationships offline, which isn’t a bad thing in that case. It has also been researched that social networking is a self-esteem booster, and is even paving the way for those with narcissist personalities, however, just as it can be a self-esteem booster, social networking has the ability to bring down self-esteem just as fast. DiSalvo also talks about how we are obsessively going online, spending unhealthy amounts of time on social network websites to the point where it starts to become debilitating. The essay concludes with the idea that there is a transformational current going on, and social media is not only changing the way we interact with one another, but it is also affecting our brains, having a psychological effect on us.
Experts have been talking about the negative effects of social networking for the last decade or so. Whether they hinder your ability to formulate complete sentences and spell words correctly due to the abbreviation of everything (or the “Text Talk” as it is called). Others have argued that social network sites are harmful in that they make information about us available to anyone anywhere, at the click of a mouse. But does chatting online hinder our ability to make friends in real life? Or as Alex Wright asks in his essay, Friending, Ancient or Otherwise, “as we stretch the definition of a friend to encompass people we may never actually meet, will the strength of our real-world friendships grow diluted as we immerse ourselves in a lattice of hyperlinked ‘friends’?” (431) The answer is simple: No.
Each year numerous amount of people become a social media user. The eMarketer website estimated that by 2019 “there will be around 2.77 billion social media users around the globe, up from 2.46 billion in 2017” (1). A great deal of those users utilizes social media to communicate their opinion to other users; as a matter of fact, these users might change their perspective a certain person might have on a topic. Social media is a marketing tool, therefore people utilize those social media platforms to pursue, and even manipulate the public to think in a certain way; hence, why social media can influence the public opinion. The phenomenon call “mob mentality” plays an enormous role on why social media influences the public opinion.
In the article titled “Biological and Physiological Reasons for Social Media Addiction” written by Suren Ramasubbu, “41% of cell phone owners say they would describe themselves as “addicted” to their phone”. Ramasubbu highlights the biological and psychological reasons for social media overuse quite frequently, stating that while using social media it triggers three networks in the brain,”the mentalizing network, the self referential cognition network and the reward network”. Ramasubbu argues excessive social media use is difficult to detect and classify as an addiction because it is not fully harmful. He states the withdrawal symptoms are not biological as in substance abuse and addiction. Ramasubbu notes that when the brain is not engaged