Effects of Competitive Strategies on Dairy

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THE EFFECTS OF COMPETITIVE STRATEGIES ON PERFORMANCE OF DAIRY FIRMS IN KENYA MALUKU WAEMA REG NO: D53/OL/15478/2008 A Research Project Submitted to the School of Business in Partial Fulfillment of the Requirements for the Award of the Degree of Master of Business Administration of Kenyatta University April 2013 i DECLARATION I hereby declare that this research project is my original work and has not been presented for a degree or any other award in any other university. Signed ………………………………………. Date ………………………………… Mr. Maluku Waema D53/OL/15478/2008 This research project has been submitted for the examination with my approval as university supervisor Signature ……………………………………. Date …………………………………… Mr. Philip Wambua Peter Department of Business Administration School of Business Kenyatta University For and on behalf of Kenyatta university Signature ………………………………….. Date …………………………………….. Dr. Muathe S M Chairman, Department of Business Administration School of Business Kenyatta University ii DEDICATION This research work is dedicated to my dear grandma, Priscilla Maluku who has encouraged me to work very hard in school, live long my grandmother. God bless you. iii ACKNOWLEDGEMENT I sincerely appreciate the efforts of my supervisor, Mr. Phillip Wambua who has given me the guidance, advice and positive criticism as I worked on this research project. I sincerely thank you sir. iv TABLE OF CONTENTS Page Declaration………………………………………………………………………………………..ii Dedication………………………………………………………………………………………..iii Acknowledgement………………………………………………………………………………..iv Table of contents…………………………………………………………………………………..v List of Figures………………………………………………………………...………………….vii List of tables………………………………………………………………….…………………viii Operational definition of terms…………………………………………………………………..ix Abbreviation and

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