Effective Media Relations by Michael Bland

PR IN PRACTICE SERIES

Effective Media Relations
How to Get Results
Third Edition

Michael Bland, Alison Theaker & David Wragg

PR IN PRACTICE SERIES

Effective Media Relations
How to Get Results
Third Edition

Michael Bland, Alison Theaker & David Wragg

London and Sterling, VA

First published in 1996 Second edition published in 2000 Third edition published in 2005 Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may only be reproduced, stored or transmitted, in any form or by any means, with the prior permission in writing of the publishers, or in the case of reprographic reproduction in accordance with the terms and licences issued by the CLA. Enquiries concerning reproduction outside those terms should be sent to the publishers at the undermentioned addresses: Kogan Page Limited 120 Pentonville Road London N1 9JN United Kingdom Kogan Page US 22885 Quicksilver Drive Sterling VA 20166–2012 USA

© Michael Bland, Alison Theaker and David Wragg, 1996, 2000, 2005 The right of Michael Bland, Alison Theaker and David Wragg to be identified as the authors of this work has been asserted by them in accordance with the Copyright, Designs and Patents Act 1988. ISBN 0 7494 4380 4

British Library Cataloguing in Publication Data A CIP record for this book is available from the British Library.

Library of Congress Cataloging-in-Publication Data Bland, Michael Effective media relations : how to get results / Michael Bland, David Wragg, and Alison Theaker. -- 3rd ed. p. cm. Includes index. ISBN 0-7494-4380-4 1. Public relations. 2. Mass media and business. I. Wragg, David W. II. Theaker, Alison. III. Title. HD59.B565 2005 791.4502’8--dc22 2005005042

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