Effective Essay

2528 Words11 Pages
Content 1. | Executive Summary…………………………………………………… | 3 | 2. | Introduction………………………………………………………......... | 4 | 3. | Findings……………………………………………………………….. | 4 | 3.1 | General……………………………………………………………. | 4 | 3.1.1 | Good strategy/planning………………………………………. | 4 | 3.1.2 | Appropriate media……………………………………………. | 5 | 3.1.3 | Creativity……………………………………………………… | 5 | 3.1.4 | Persuasion, Information and Repetition……………………… | 6 | 3.1.5 | Emotional appeal……………………………………………... | 6 | 3.2 | Specialized………………………………………………………… | 7 | 3.2.1 | Sponsorship………………………………………………….. | 7 | 4 | Recommendations……………………………………………………. | 8 | 5 | Conclusion……………………………………………………………… | 8 | 6 | Bibliography…………………………………………………………… | 9 | 7 | Appendices…………………………………………………………….. | 10 | Executive Summary Due to the great competition of companies to influence consumers’ mind by advertising, it is becoming harder and harder for advertisers to make their advertising work. This paper considers five different factors and principles which can be applied to make any advertising effective. These are: good advertising process planning and strategy, selecting of appropriate media, creativity, persuasion/informative/repetition techniques and emotional appeal. * Good strategy and good planning are crucial part of the whole process and must be worked out according to specific target market, it is always better to work with advertising agency. * Media must be chosen carefully, because various medium reach the campaign’s target market differently. * Creativity originates brand, makes it more desirable. However, it is difficult to find a balance between creative and effective advertising. * Persuasion, Information and Repetition. Advertising must make a consumer think that he/she will get a benefit from purchasing the

More about Effective Essay

Open Document