Edmunds Corrugated Parts & Services

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s CHRISTOPHER D SANCHEZ May 19, 2014 MM PRIMAN Ass. No. 5 CASE: Edmunds Corrugated Parts & Services I. PROBLEMS 1. The profit is getting low 2. The demand is diminishing 3. Many hardworking and loyal employees are soon to retire and it is hard for Larry Edmunds to replace them. 4. The cost of raw materials is increasing II. POINT OF VIEW * Point of view from Larry Edmunds III. OBJECTIVES 1. To increase sales and profit 2. To lower cost of production 3. To prepare the company in replenishment of quality workers IV. METHODOLGY PRINCIPLE SWOT ANALYSIS | STRENGTH1. Industry Leader2. Loyal, hardworking employees3. The company has 50,000 square foot factory4. Good reputation and proven reliability in delivering services | WEAKNESS 1. Ageing employees are due for retirement2. Use of the internet and technology is minimal3.The possible replacement for retiring employees are moving away and searching for other employment4. The location of the company is in rural area. | OPPORTUNITY1.Manpower is still available to replace retiring employees2.High possibility on developing new products3.Internet is available to possibly gain wider market, local and international. | S-O STRATEGIES- Use the internet as marketing tools for the new product to re-gain market leadership. (S1,O3)- Use the available space of the factory in developing new products (S3,O2)-conduct trainings for newly hired employed to adapt the company’s culture like the old employees (S2,O1) | W-O STRATEGIES- hire young and skilled people to replace ageing and retiring employees.(W1,O1)- maximize the use of internet and use it as advertising tool.(W2,O3) | THREATH1. Alternative shipping products is emerging (e.g. plastic film)2. Paper industry is being wiped outCorrugated boxes are getting obsolete3.Competitors are

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