Economics Essay

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Policy Brief March 2011 Social Media for learning by MeanS of icT UNESCO Institute for Information Technologies in Education Contents: Scope of Social Media Connectivity and Social Presence Social Media in Curricula and Instruction What do Social Media Contribute to Classroom Practice? Society and Communicative Evolution Pragmatic Perspectives Policy Recommendations References sCope of soCial Media Media for social interaction Social media enable human relationships through technology. In other words, social media are the media for social interaction. The two most visible applications of social media are the building and consolidation of friendships among youngsters, and the building of networks for career development. The two “hottest” applications of social media are marketing and advertising for political/ideological purposes. In social media, just as occurs with the Web2.0, users have become producers and co-creators. In the U.S., social networking represents about 22% of the total time people spend online. Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Over 25% of U.S. visits to internet pages were visits to one of the top social networking sites in December 2009, while it was only 13.8% a year before. This trend has continued and even intensified in 2010. IITE Policy Brief March 2011 networked Communities Social media allow for a better, faster and more constant social interaction among web users — learners, gamers, professionals or simply citizens who share a common concern. A unique contribution of social media is that they help web users find each other: they are reconnected to old friends, neighbours, colleagues or schoolmates. Its underlying technology, Web2.0, registers users who join networks and tracks relationships among users. The term friend, in this context,

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