In addition, Brownlee claims that the reason of fast-food restaurants work is by marketing. She provides the enough evidence to believe that advertisers try to persuade the society in order to make people go to eat at the fast-food restaurants. Furthermore, Brownlee asserts that even if restaurants provide more food for less money, they still making an appropriate profit. Additionally, she addresses the fact that the society prefers upgrade their meals just for a few extra cents, but the Americans do not realize they are earning more calories than they should consume. She argues that companies are the only responsible for people becoming obese because they provide a lot of food just for a little of money probably because companies have found out that big meals produce big profits.
The final goal is to increase revenue, attract more new customers, to regain its competitiveness in the market. Although Jade Asian Restaurant has received press accolades, their business has issues need to be addressed immediately. Jade Asian Restaurant had been a popular Chinese cuisine destination for the first couple years after its opening. In the past few years, the popularity has decreased due to its inefficiency in service and food quality. In order to reach its goal of regaining the competitiveness in the industry, a restaurant management system must be implemented.
Fancier coffee has become associated with higher society, and class and consumers want to buy something that will give them this satisfaction and the product that they enjoy. College students do not plan ahead of time so something they can grab on their way is a great product and providing more quality for only a smaller premium than other leading coffee shops will give them a satisfying choice they can get on their budget. Middle-class families tend to be on the move for extra-curricular activities, and this means meals and coffee on the go, meaning a need for healthy options for snacks
McDonald’s has over 26 drive-thrus in China. People are driving their cars instead of biking to eat their McDonald’s and the combination has led to a rise in obesity and chronic disease. (Griffith, 2008) The introduction of western fast food to China has been a negative influence on their health. The resulting obesity and chronic health concerns were not intentional and I feel can be corrected with education. “Eat Smart at School” was launched in schools in China to promote lifestyle changes and healthy eating practices.
Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE). The international campaigns that McDonald’s use are made to increase the popularity and sales of their products. How does McDonald’s use rhetorical appeals in their advertisements and restaurants to gain popularity and higher sales values? This can be shown by a series of approaches such as ethos, pathos, and appeal to authority. McDonald’s is one of the most common fast food
The increase of minimum would help the economy by generating more money in to the society, boosting the economy, and eliminating the demand for jobs. Raising minimum wage will have a great and long lasting ending. The United States would see a flow of money that they haven’t seen in years. This flow of money would show immediately giving the consumers more money to spend since 78 percent of the working force are minimum wage employees. Business owners will appreciate more money being spent in their fast food restaurants, grocery stores and clothing stores etc.
The firm needs more attention to a solid marketing effort including a website design and website launch and it needs to find alternate means of financing beyond its current sources. In 2003 and 2004, more than 52% and 60% of the customers felt that they paid more for the merchandise that the merchandise was worth. Kudler Fine Foods will employee a generic strategy of focus. Kudler Fine Foods will serve their niche market that is the gourmet chef and people that appreciate and are willing to pay for high quality, specialty, organic and locally grown foods. “A firm pursuing a focus strategy is willing to service isolated geographic areas; to satisfy the needs of customers with special financing, inventory, or servicing problems; or to tailor the product to the somewhat unique demands of the small- to medium-sized customer” (Pearce and Robinson, 2009, p.205).
The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, and KFC, Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s position in the market, specializing in chicken-based entrées, will lead to a competitive advantage in which the company will be able to take advantage of. With Chick-fil-A’s marketing strategies and company initiatives, the company will try to stay distant from competitors, offering a fresh alternative to the China’s fast food restaurant. When it comes to Chick-fil-A’s social forces in China, Chick-fil-A can be described as a public industry, which has shared values that the company tries to protect and uphold.
Analysis: A SWOT analysis (Appendix 6) shows that Livoria Sandwiches operates in a wealthy market with growing competition. Among the competitors, those that concentrate on offering a menu of high cholesterol meats and fried foods are experiencing negative growth. Conversely, restaurants offering lean meats and vegetable options are performing well. This is likely due to a shifting consumer preference to vegetarianism and increasing awareness around healthy lifestyles. Livoria Sandwiches performs well on the area of growth and contribution margins, but the settlement of a lawsuit caused significant cash flow constraints that highlighted the need to examine options that would increase profits while ensuring that
The success of California Pizza Kitchen can be attributed to many factors. First, CPK diversifies its revenue streams. Instead of relying on the main business of operating company owned stores for revenue, they also receive revenues from royalties from franchised locations and royalties from Kraft for selling CPK frozen pizzas. Second, CPK’s core customers had an average household income of over $75,000. This allows CPK to weather downturns in the economy better than their competitors since their customers have more disposable income.