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Ecommerce Proposal Essay

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Below is an essay on "Ecommerce Proposal" from Anti Essays, your source for research papers, essays, and term paper examples.

© Bartlett Communications, LLC -1- 2/23/2009
E-COMMERCE PROJECT PROFILE
Bartlett Interactive
152 Commonwealth Avenue, #5
Concord, MA 01742
(978) 369-2472
www.bartlettinteractive.com
The following questions will provide a foundation for understanding the
requirements for building an e-commerce website.
OBJECTIVES + STRATEGY
CORPORATE PROFILE
SALES
AUDIENCE
CONTENT/FUNCTIONALITY
E-COMMERCE
MARKETING
MAINTENANCE
APPROVAL PROCESS
© Bartlett Communications, LLC -2- 2/23/2009
OBJECTIVES + STRATEGY
What is the goal for this project?
What outcome will make this project a success?
How competitive is the online marketplace for the products being sold?
How great is the demand for the products online? Has any research been done
to see how often the products are being searched for?
What is the strategy for selling the products? If there is a bricks and mortar
store, how does this strategy dovetail with that store’s strategy?
What are some of the obstacles/challenges that could hinder the success of this
project?
© Bartlett Communications, LLC -3- 2/23/2009
Is there a long-term plan for developing the site?
top
CORPORATE PROFILE
Briefly describe the story behind your organization.
Is there a mission statement?
What values best describe your organization?
Who are the customers?
Who are the competitors?
How does your organization distinguish itself from competitors?
Why will people shop at your online store? Price? Selection? Service? Speed?
Availability? What do you offer customers that makes you competitive?
© Bartlett Communications, LLC -4- 2/23/2009
How is your organization viewed from within the industry?
What are the pros and cons of your organization’s image?
PROS
CONS
What other brands are relevant and why?
top
SALES
© Bartlett Communications, LLC -5- 2/23/2009
How are sales most often generated – offline or online?
Do you have a database of past clients, existing clients, partners etc.?
What role will the web site play...

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