Ecco Analysis

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ECCO Analysis In today’s business environment, striving to obtain the proper job design can help a company to become more successful and competitive in the market. ECCO states that its success is due to the philosophy that employees are not just participants, but also the most important ambassadors. Throughout ECCO’s history the employees have always been the core of the business and the reason for its ongoing success for over 40 years. This assignment is aimed to analyze employee motivation and job-design at ECCO. First employee motivation is analyzed by applying theories of Herzberg’s “two-factor’s model” and Maslow’s “hierarchy of needs”. Then the “job characteristics model” of Hackman and Oldham will be used to analyze ECCO’s job-design. Finally is the conclusion of my findings. Motivation In the two-factor theory, Herzberg distinguishes between two different types of factors, those who can give an individual the feeling of satisfaction (Motivators) and those that can give the individual a feeling of dissatisfaction (Hygiene factors). The motivators are typically related to intrinsic factors meaning work motivation coming from within a human being. These include: a sense of achievement, recognition, responsibility and opportunity for personal growth and advancement. The two-factor theory suggests that the intrinsic rewards will more likely motivate individuals rather than the possibility of extrinsic rewards, meaning the hygiene factors, such as salary enhancement, security or improved working conditions. From the beginning a thorough induction process “Welcome to the World of ECCO” is presented to new employees so they can learn everything about the company and the importance of their role, which encourages intrinsic factors such as recognition and personal involvement in their new workplace. Herzberg’s theory is relevant in this case as it argues
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