Part Two: Internal Environment 2.1. Company Goals Vision Statement: To be the #1 hospitality company in the world, leading on three success measures: loyalty, profitability and growth. Strategic Objectives Marriott has developed various strategies to attain their desire to be the most successful hospitality company worldwide. Setting specific goals for the company gives them a better direction in how to achieve them as well as how long it may take. Marriott realizes that close to half the population on earth is under the age of twenty-five.
HILTON HOTELS (Brand Differentiation through CRM) Group Assignment (Part: 1) GBMP 508-02 Submitted by: Farrukh Shafaat (821-220-696) Abraham Mathew (821-189-289) Harikrishnan Rajeev (820-871-333) Prateek Sodhi (821-182-672) Sumeet Raju (821-166-576) Dapinder Singh (820-921-872) Hilton is the global leader in the hospitality industry operating more than 3200 hotels and resorts in 77 countries across six continents. Hilton Hotels Corp is engaged in the ownership, management and development of hotels, resorts and timeshare properties, and the franchising of lodging properties Hilton remains synonymous with hotel because of its innovative approach to products, amenities and service. Hilton is the most recognized name in the global lodging industry. The Hilton Hotel group is one company that has adopted a balanced scorecard approach. It measures its CRM performance by reference to 5 different sets of metrics: operational effectiveness, revenue maximization, customer loyalty, brand standards and learning and growth.
He was a true hands-on manager who thoroughly enjoyed visiting Marriott’s increasingly exotic locations, as well as spending time with the ever-growing ranks of associates who, in his mind, were the secret of his company’s success. He consistently reminded his managers to, “Take care of your employees and they’ll take care of your customers.” The Marriott International’s longest operating hotel, which is located in Arlington, Virginia, will celebrate its 50th anniversary in 2009. Today, Marriott International has about 3,000 lodging properties located in the U.S. and 67 located in other countries. Marriott’s employees totals up to about 24,000 nationwide and about 16,000 outside the U.S. When it comes to Marriott’s competitors, their main competition includes InterContinental Hotels Group and Hilton Hotels.
Case Study Good Hotel: Joie de Vivre This case study was about a hotel that was call Good Hotel, that was being bought by Joie de Vivre’s, a boutique for hotels. Joie de Vivre Hotels is California's largest boutique hotel collection. Founded in 1987 in San Francisco by Chip Conley, Joie de Vivre has built a reputation for creating some of the most innovative hospitality services and products and designing one-of-a-kind properties in the U.S. – from boutique hotels to Japanese communal baths to exciting restaurants and lounges. Joie de Vivre's brand personality has a lot in common with the California lifestyle experience: it’s fresh, inventive, casual, and grass roots oriented. Given its growth throughout the state, Joie de Vivre Hotels is becoming the hotel brand synonymous with the California travel experience.
Case Study – The Regency Grand Hotel Description: The Regency Grand Hotel, a five-star hotel in Bangkok, Thailand is noted to be one of Bangkok’s most prestigious hotels and its staff enjoyed the prestige of being associated with the hotel. The recent sale of the Regency to a large American chain of hotels and the appointment of a new general manager, John Becker, an American with 10 years of management experience with the hotel chain have significantly affected the hotel’s reputation and good standing in the hotel industry. Becker thought that the practice of empowerment would benefit the overall performance of the hotel. From his U.S. experience, Becker “found that empowerment increased employee motivation, performance, and job satisfaction, all of which contributed to the hotel’s profitability and customer service ratings” (McShane/Von Glinow, p.188-190). Not long after implementation of the practice of empowerment, Becker realized that contrary to his expectations, the business and overall performance of the hotel began to deteriorate.
Description of the Company DoubleTree by Hilton is a full-service hotel brand that provides the convenience in a refreshingly warm and welcoming environment. The company was founded in 1969 and the current company structure began in 1993 when purchased by General Electric Investment Management, Inc (DoubleTree Corporate History). There are currently more than 300 DoubleTree properties worldwide (About DoubleTree). Most DoubleTree hotels are independently owned and operated by franchisees; however, some are owned and/or managed by Hilton Worldwide. DoubleTree by Hilton has the contemporary style, luxurious accommodations, meeting facilities, various dining options, modern health and fitness facilities and state-of-the-art technology.
Virgin group remains to be a big brand through its strong organisational structure, customer satisfaction, and employee satisfaction among others. Table of contents 4 Introduction 5 A brief History of Virgin Atlantic Airlines 5 Strategy in action 6 Virgin Atlantic airlines business strategies 6 Improving Brand value 7 Marketing strategy 7 Airline Alliances strategy 9 Airline partnerships strategy 9 Innovation and creativity in service delivery (The Branson Factor) 10 Selling strategy 11 Virgin Atlantic Airline organisational structure 11 The functional structure 12 Managing strategic change 12 Introduction Virgin Atlantic group is based in London and owned by Sir. Branson whose owns (51%) of the total shares as the Singapore Airlines owns (49%) of the shares. It has its headquarters in Crawley and West Sussex in England. Virgin’s highest business profile has been boosted by its big stake in the airlines.
Promotional mix…………………………………………………………………10 a) ATL b) BTL 5. Conclusion, Recommendation………………………………………………………..11 6. Bibliography……………………………………………………………………12 1. Introduction a) Facts Four Seasons Hotels Incorporated is one of the world’s leading hotel management companies specializing in luxury and resort properties. The Four Seasons Inc. manages more than 82 hotels and resorts in 34 countries all over the world.
Vision & Mission Statements: Hilton Hotels & Marriott Hotels BMGT 364 June 8, 2014 The core values of a company are what establish the foundation of a business and help set the goals and objectives for the company's future. The Hilton and Marriott Hotels are two well known and prestigious companies, both having been established less than a decade apart from each other. The mission statements and core values of both of these companies are similar in many ways, however they differ in the depth that these aspects are defined and brought to light. The Hilton's mission statement; though short, revolves around being a first choice of customers, employees, and it's owners. The same can be said about the company's vision statement; being terse if not almost impartial to customers.
The luxury auto industry’s health varies depending on factors including: a country’s economic stability, the percentage of high-income citizens of a country, and the specific company being examined. Honing in on one company’s success in one country will provide a basic understanding of the workings of a successful multi-billion dollar corporation. For the purposes of this paper, the BMW Group is researched relative to the company’s success in the United States. There are many reasons why it has maintained its successfulness throughout the years, and has become the leader in United States luxury cars. The superb management of the corporation, as well as the customer loyalty the BMW Group possesses is due to the competitive advantages the large company exercises.