Ebus 400 Hilton Hotels Corp

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E-business: Hilton Hotels Corp. University of Phoenix EBUS 400 November 25, 2006 General Summary Introduction Hilton Hotels Corporation is recognized around the world. As a preeminent lodging hospitality company, offering guests and customers the finest accommodations, services, amenities and value for business or leisure, Hilton offers the amenities and quality its name has inspired since 1919. Hilton owns such unique and well known locations such as the Waldorf: Astoria in New York, The Hilton Hawaiian Village® on Waikiki Beach, Chicago's Palmer House Hilton and the Hilton San Francisco on Union Square. The company is a prominent franchisor of hotels. The company will have opened approximately 430 hotels and 63,000 rooms in 2000-01. Today the Hilton is viewed one of the service industry’s top competitors. Strengths One of the Hilton’s major strengths is its innovative outlook on the service industry. Since 1919, Hilton Hotels has led the way with innovations. Some of these innovative projects are; Towers Concierge Class is available in many of Hilton's premier U.S. properties. Hilton Hotels Corporation was the first hotel company to team up with American Express to offer a no-fee co-branded credit card that features what many frequent travelers’ value most. The Hilton Credit Card from American Express offers card members one of the richest rewards structures of any leading travel rewards card program. Hilton’s next major strength is the quality of its service. Hilton tracks financial and competitive performance in order to align the efforts of team members system-wide. This approach also encourages an innovative entrepreneurial spirit. The company has also spent more than $1 billion renovating properties such as The Waldorf: Astoria, the Hilton Hawaiian Village, the Hilton Chicago O'Hare Airport and Hilton New York. The end result is greater

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