Ebay’s Strategies

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2. Compare and contrast the strategies used by Yahoo and eBay in their Asian market approach. Both yahoo and eBay had the similar problems entering the Asian markets. They both attempted to exported concept that had worked in the west and into the Asian market. However this strategy seemed not have worked and yahoo was quick to learn about this and embrace strategies that were more responsive to the local markets. Yahoo’s strategies for entering into the Asian market were more responsive to these markets than eBay’s strategies. While entering the Japanese market, yahoo established a new operation in Japan which was headed by a local CEO. This was an important move as a local management team had a clear understanding of the local business environment. This strategy gave yahoo a competitive edge over eBay after yahoo established the online auction system. eBay on the hand started its operation as eBay which seemed to have been a replica of the parent company. By the end of 2001 yahoo had over 3 million members while eBay had around 30,000 members. Yahoo entry strategy in china included developing local language search and joint venture with local companies. This made it easier for yahoo’s to adopt into the Asian market unlike eBay which selected a combative strategy that show it face a lot of resistance from the local players. 3. Assess what eBay’s shift to giving control of its main China operation to Tom Online signifies. eBay’s shift to giving control to the its main China operation to Tom Online signifies eBay recognition that it has to take more localized strategies in order to survive in the Asian business environment. eBay may have come to terms with the fact that the market in Asia and the market in the U are very different and the business environment in Asia and that in the US are also very different. Understanding the forces that prevail in the Asian

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