Ebay Case Analysis

3629 Words15 Pages
Closing Case 1: eBay Inc.: The Ultimate e-Business An Analysis December 7, 2010 For nearly fifteen years, eBay has been a powerhouse e-commerce company, connecting buyers and sellers all over the globe with its low cost, user friendly auctioning site. The company has acquired multiple web service sites over the years allowing it to stay ahead of competition. However, recently this star player has begun to lose itself as a front runner with its change in administrative policies and consumer based strategies. eBay still has the assets, resources, and potential to remain dominant in e-commerce but its future is reliant on creating the optimal e-marketplace for its users along with a management structure that encourages innovation. So what is eBay’s e-business model and why has it been so successful? My very first answer would be: it showed up at the right time and at the right place. It almost seems like eBay has filled the nation wide gap in connecting people. eBay exists today through the internet, and because of that it has brought people from all over the world together to exchange goods. eBay has managed to connect people who would never have thought it would be possible, much less practical. The website creates a virtual meeting-place where buyers and sellers come together on neutral grounds to bid on products. Sellers start the process by listing their items and setting the minimum bidding price while buyers actively bid up to the price they are willing to pay for it within a set period of time. Sellers on eBay do not have to be wealthy to list items nor do they need to belong to a company, business or organization. The main attraction of eBay to its users is that they can both buy and sell items from the comfort of their own home. eBay has developed an attractive and competent trading site on the internet that is accessible 24 hours a day, seven days
Open Document