ALIBABA CASE Introduction This case discusses the success of Alibaba.com Corporation (Alibaba) in China under the leadership of Jack Ma (Ma), its founder. It talks about the transformation of Alibaba into one of the most successful e-commerce companies in China and also analyzes its business portfolio. The case explains in detail the rationale behind Ma starting an e-commerce website and his efforts to bring about the growth of the company. Alibaba had emerged as the largest e-commerce company in China. The company tailored its strategies to meet the needs of the customers and made a mark because of its understanding of theChinese language and culture.
For example Meredith and Hoppough state “Per-person income in china has climbed from $16 a year in 1978 to $2,000 now” (Meredith and Hoppough 393). When readers hear these numbers they should be astounded. The fact that the yearly salary average raised $1984 in 29 years is astonishing, and to think that that is only possible because of globalization. This example strengthens their argument for globalization because there are actual numbers and studies done to prove what they are saying. Meredith and Hoppough are saying that globalization is good for the economy and then they are giving facts from credible sources to back up their statements.
Case analysis of ‘Mattel and the Toy Recalls’ (Case A) Toy industry is a big industry estimated to be a $71 billion business market in 2007. Usually, there are three market areas contributing to the toy industry a lot. They are North American markets, European markets and Asia markets. Each of them contributes 36 percent, 30 percent and 25 percent to the global market, respectively. Especially China and India, both of them keep high growth speed each year.
According to the International Monetary Fund, China has the world’s second largest economy with a value of the countries Gross Domestic Product at around $8 trillion. The countries economic growth over the past two decades has been astonishing and has made China into a super power in the world. Most products you find in England, whether a computer mouse to a hair dryer, most things come from China which has meant their economy grows at around 10% each year which is a huge amount for a country of its size. Some people feel that Chinas success is due to the single-party socialist state which allows them to fully maximise growth. This has lead to some people suggesting that democracy actually hinders a growth of a nation.
According to the recent annual report published by the company, its group sales in 2009 are found to be 59.4 billion euro (Tesco, n.d.). Business Strategy Tesco’s well established and consistent business strategy has enabled it to strengthen the core UK business and expand into new markets successfully. Tesco’s business strategies are mainly focusing on huge domestic market of financial services, telecoms and non-food. One of the main objectives of Tesco’s business strategy is to create sustainable long term growth and according to the company this could be achieved by expanding into global market. The company initially focused on Asia and central Europe.
China has over 700 million smartphone users, so it can be expected that social media interactions will have an impact on reaching our target demographic. With already well-established shipping practices, it will be easy for us to integrate Clif Bar products into China’s transportation systems. We think Clif Bar has a high likelihood for success, entering into a lowly saturated market with a firm business plan in place. Part I: Evaluating Worldwide Marketing Opportunities I. Introduction History of the Company Clif Bar has been a family owned
What are the motivations for market expansion to China? Chapman’s goal was to hit the 1 billion dollar mark. The first in long term relationship has served them very well with China. Best practices, they did well and found another market for the same project. The market was an emerging industrial giant.
For the full-year 2010, Timberland reported revenue of $1.4bn, an increase of 11.2% over the prior year and up 11.7% on a constant dollar basis. Moreover, Timberland can reach their global growth potential, take big brands and make them bigger while maintaining each brand's unique rugged outdoor positioning. It will perfectly complement the premium, technical positioning of The North Face brand. Lastly, VF provides Timberland a major opportunity of sales in China for expanding. Timberland is expected to begin adding to VF’s earnings by 45 cents a share this year and 90 cents next year, excluding
In the most recent year, sales to BB Pijio accounted for 20% of Besserbrau’s sales and BB Pijio’s sales to customer in China accounted for 10% of the Besserbrau Group’s total profits. In fact, sales of Besserbrau products in China have expanded so rapidly and the potential for continued sales growth is so great that the company recently broke ground for the construction of a brewery in Shanghai, China. To finance construction of the new brewery, Besserbrau negotiated a listing of its shares on the London Stock Exchange to facilitate an initial public offering of new shares of stock. Required: Discuss the various international accounting and finance issues confronted by Besserbrau AG. 1.
Also consumers in China valued a brand’s history e.g., people were favorable to Lenovo because it was seen as one of the most established PC brand in China and therefore had heritage there. Most respondents saw Sony as an early player in the Chinese market. Causes and complication: The four reports which Lopes looked at were: Shanghai report, Customer Interview report, CLUES and COMPASS report. Outcome of Shanghai report can be summarized into three key trends which were a consequence of the fast growth of the economy. The three trends were: First –Major education and