When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
Essay Response to Dinner with Trimalchio When reading over the tale of Trimalchio’s grand dinner I was amazed by the comparisons that could be made to the current United States. In class we talked of likening Trimalchio to The Great Gatsby and the 1920s. While the roaring 20’s is a good comparison, the account of this lavish dinner can also be paralleled to modern times. The frivolous attitude of American culture shares many similarities with the story of Trimalchio. We are truly sightless to the luxury we live in.
Day 2: Breakfast|What you ate?|Grain|Vegetable|Fruit|Dairy|Protein|Empty Calories| | cereal| X| | | X| | | | banana| | |X | | | | | | | | | | | | | | | | | | | | | | | | | | | | Lunch| Turkey sandwhich| X| | | X| X| | | chips| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Dinner| pancakes| X| | | | | | | bacon| | | | | X| | | eggs| | | | | X| | | toast| X| | | | | | | | | | | | | | Snacks| yogart| | | | X| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Total Servings| 4| 0| 1| 3| 3| 0| Day 2 Summary: Were today’s choices healthier choices than yesterday? Why or why not? I would say that it was about the same because even though I included a fruit today I did not have any vegetables. Day 3: Breakfast|What you ate?|Grain|Vegetable|Fruit|Dairy|Protein|Empty Calories| | N/A| | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | | Lunch| Peperoni pizza| X| X| | X| X|
How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
Points to consider; - Very limited marketing budget l calculate how much competitors spend on specialty sausage marketing l Hillshire farms: 29 million on all sausages l Johnsonville: 13 million, with 8 on tv and 3.5 for radio - Need to build retail food outlet relations as they account for most sales l their main competitor of chicken sausage, Aidell (30% mkt share), has strong distribution channel in food specialty stores. l Week bargaining power is causing them to have small retail shelf space, cuz their genoa product just cant compete with the big boys. - The main sausage brand for kayem, Genoa, was operating at a break-even l product has no distinguishing factors. l being priced aggresively low the product has a small margin. l has a low brand awareness.
He often begins his writing with (or has in the second paragraph) a joke that he refers to in the end of his work. For example, he prefaced his trip to the pro-Obama bake sale with the fact that as a journalist, he is not supposed to support candidates financially. At the end, he framed his article by mentioning he bought $8 worth of baked goods, and would like to donate the same to a pro-Romney hedge fund (because he believes there are no Romney bake
Jessica Ely Professor Lawrence ENGL1020 20 September 2012 Blame the Eater As Americans we are always hearing “don’t blame yourself for being obese blame the government.” Balko begins his essay with telling us that Time magazine and ABC News will host a three-day talk on obesity. The author says that the “summit promises to be a pep rally for media, nutrition activists, and policy makers” (395). Responsibility and government control over health care is the issue that Radly Balko tackles in “What You Eat Is Your Business”. The author argues that Americans are not taking responsibility for their eating habits and making it the general publics health problem. Balko feels that the issue of being obese should be your own problem and not the entire United States, and the government should not get “between us and our waistline”.
Mauricio Mendez Jolly Honors English 3 August, 2014 Summer Assignment: Fast Food Nation: The Dark Side of the All-American Meal, Prompt #2 Almost everyone at some point in their lives has had food from fast food restaurants. They seem to be in every town, every city, every country, and every corner of the planet. They’re cheap, fast, and children love receiving toys with their kids meals. Fast food restaurants sprawled from southern California, starting as hot dog stands, then restaurants, and finally billionaire fast food chains. But behind the great tasting food and the happy television ads are some very unpleasant news.
Eric Schlosser's 383 page book "Fast Food Nation" was published in January of 2001. This New York Times best seller discusses the truth behind the "All-American Meal". The book mentions that if there were ever a nuclear war and The Cheyenne Mountain Air Force Station was the only place that stayed preserved then the generations after us would know our American Society not as a world power or free country but as a fast food empire because there would be Burger King wrappers and Dominos Pizza boxes saved within the facility. It would also show Americas growing obesity epidemic. That is not how the land of the free and the home of the brave should be remembered.