E&R Co Case Study

1500 Words6 Pages
Accounting & Financial Reporting (Short, Libby & Libby_8th Edition) CP5-5 : Making Decisions as a Manager: Evaluating the Effects of Business Strategy on Return on Assets. Hitachi is a major player in the manufacturing of consumer and commercial electronics. Assume its ROA has decreased over the last three years. Required: Indicate the most likely effect of each of the changed in business strategy on Hitachi’s ROA for the next period and the future period (+ for increase, - for decrease and NE for no effect), assuming all other things are unchanged. Explain your answer for each. Treat each item independently. In order to evaluate the most likely effect if each of the changes in business strategy on Hitachi’s ROA, ROA profit driven analysis will be used ROA = Net Profit Margin x Total Asset Turnover = Net Income x Net Sales Net Sales Average Total Assets a.) Hitachi decreases its investment in research and development aimed at products to be brought to market in more than one year Strategy Change | Current Period ROA | Future Period's ROA | a.) | + | - | Current period ROA is estimated to be increased since the decrease in research and development expenses for the next year’s products will cause an increase in current year’s net income and subsequently in net profit margin (current year’s sales will not attented). On the other hand the decrease in R&D expenses will cause a decrease in the superiority and distinctiveness of the future products. Thus the company will not be able to retain the current net profit margin and will be forced to lower prices. Otherwise based also on the competition sales will drop. Therefore it is expected that the company’s future period ROA will be decreased. b.) Hitachi begins a new advertising campaign for a movie to be released during the next year. Strategy

More about E&R Co Case Study

Open Document