Volume : 3 | Issue : 1 | Jan 2014 • ISSN No 2277 - 8160
E – Marketing – Challenges and Opportunities
Mrs. K. Punitha Devi
Assistant Professor, Department of Commerce, Kongunadu Arts and Science College (Autonomous), G N Mills Post, Coimbatore - 29
E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. Email has been actively integrated into the daily lives of the everyday consumer. Approximately 1.4 billion email accounts were active as of 2009 with that number predicted to rise to 1.9 billion by 2014, according to the Radicati Group Email Statistic Report. Marketing to email affords businesses, brands and organizations the unique opportunity to take advantage of already established communication channels in a convenient, nonintrusive, uncomplicated fashion.An E-Marketing campaign’s statistics are also easily tracked with read and click-through rates available. Clickthrough from email to website can then be monitored to further measure the actions of email recipients. E-Marketing Solution meets all the business needs, including database management, template development and content creation. Tailoring a solution to an individual business’ requirements, a strategy will align the technology with organizations’ goals to produce the most impressive outcome a business person could expect hope for.
Introduction E-Marketing or electronic marketing refers to the application of marketing principles and techniques via electronic media and more specifically the Internet. The terms eMarketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous. E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements...