These retailers will then sell the wines to its retailers. b. Global Business Environment The global wine industry is extremely competitive. In mature industries such as the global wine industry, rivalry intensifies naturally. The barriers to enter this market are decreasing as many producers can simply buy grapes, of which there has been a 15 to 20
There are over 10,000 documented varieties within the sub-species Vitis vinifera (the "European" or "true" wine grapes). Of these, on a commercial scale, primarily three are used for raisin production and less than a dozen for table grapes, while about 230 have some prominence in the world of fine wines and hundreds more are used for wine in limited or local areas. The wine consuming public, however, tends to focus on only a hand full of these. One explanation why so many wine drinkers don't expand their choices beyond Chardonnay, Merlot, and Cabernet Sauvignon is that they know little about any of the dozens of other wine grapes available. The
Cash flow Growth: 8%. Dividend Yield: 2.90%. Dividend Growth: 9% (Alden, 2011). Coca-Cola has additionally grown offering 14 brands to the company making a profit of $1 billion or more in annual sales, the company sold $25.5 billion unit case and had revenue of $35.119 billion in 2010 (Alden, 2011). Coca-Cola has grown its’ revenue rapidly over 5 years, this brought about an important highlight for the company in between 5 years, so the company earned about 8.5% in annual revenue growth.
Bordeaux is one of the largest wine producing regions in France, in fact it is about five times larger than Burgundy, allowing Bordeaux to produce a variety of different grapes and wines. There are many different regions in Bordeaux, each known for producing a different type of wine, but there are two wines, in particular, that Bordeaux is known for: Sauvignon Blanc, a white wine, and Cabernet Sauvignon, a red. LaMar describes Sauvignon Blanc as “always tangy, tart, nervy, racy, or zesty” and it is also known for its fruity and dryness. It is a greenish grape produced in a few of the appellations in Bordeaux, such as Entre-Deux-Mers, Pessac-Leognan, and Graves. Although all three regions are producing the same time of wine, elemental factors, such as soil and altitude,
This report primarily focuses on Premium wine vis-à-vis other liquor categories, and, the attitude of Indian consumers towards Wine. Indian Wine Market Around 4000 acres of land in India is under vines, about 3000 of which is in Maharashtra alone. Karnataka and Andhra are the two other states producing grapes for wines, the former producing premium varietals. These may not necessarily be the best wine grape growing regions. There are several
Bordeaux wine In Bordeaux almost all wines are blended wines. Only a few producers make single-variety wines, though the lack of varietal on labels makes that fact almost redundant. The typical blend consists of Merlot and Cabernet Sauvignon (and/or Cabernet Franc) with small additions of Petit Verdot and Malbec. Merlot is favored on the right bank and Cabernet on the left, though Merlot has been increasing on the left bank over the last decade or two. Today winemaking in Bordeaux is a highly controlled process with widespread use of stainless steel vats for fermentation, cooling apparatus and a high degree of hygienic discipline.
Red Wine Red wine is a type of wine made from dark-coloured (black) grape varieties. The actual colour of the wine can range from intense violet, typical of young wines, through to brick red for mature wines and brown for older red wines. The juice from most purple grapes is greenish-white; the red colour comes from anthocyan pigments (also called anthocyanins) present in the skin of the grape; exceptions are the relatively uncommon teinturier varieties, which produce a red colored juice. Much of the red-wine production process therefore involves extraction of colour and flavour components from the grape skin. Red wine, in moderation, has long been thought of as heart healthy.
The demand for organic foods continues to be higher there than almost anywhere else in the United States. Five years ago, California accounted for 36% of organic sales in the United States, which was by far the most of any state. In 2015, California is still the leading produce in organic fruits and vegetables. The USDA claims that city-dwellers and those on the West Coast are the two demographics that are most likely to eat organic food (Billings, 2015). Finally, downswings in the economy as a whole may influence consumers to purchase more fiscally conservative products affecting TFM and WFM’s same-store sales and profit (Perkins, 2015).
The main competitors in this segment for Xcellerate will be Red Bull, Monster Energy and Livita, however Red Bull’s dominance is easily identifiable with 5.6 million litres sold in 2011 (Marmet Sizes - Historic off trade volume - mn litres Malaysia, 2011). This equates to a current market share of 30% in the energy drink market but in a growing segment there is space for Xcellerate to thrive with its new concept of healthier energy drinks. Xcellerate will be marketed in the Klang Valley where there is a consumer base of roughly 7.5 million people. Having a fully integrated road and rail network means that successful distribution of the product will be much easier to accomplish within this area, as well as any advertising and brand awareness campaigns. 2.0 SWOT Analysis: 2.1 Strengths: * Health Conscious: Xcellerate is not as reliant on sugar and caffeine for its energy boost and can be marketed as a healthier alternative that still provides the same buzz.
Alcohol Industry- Beer Sector The alcohol industry is the commercial industry involved in the manufacturing, distribution, and sale of alcoholic beverages. The global alcoholic beverage industry is a multi-billion dollar a year business. Like many other industries it is seeing a growing shift away from mature markets in North America and Europe to newer developing regions such as China, India and Russia. The beer sector is the biggest sector of the Alcoholic Beverage industry, with global annual sales exceeding $325 billion USD. The first beer to be ever brewed was in ancient Mesopotamian which is as early as 10,000 BC.