E Commerce Essay

2448 WordsMar 18, 201510 Pages
Global Journal of Business Management and Information Technology. ISSN 2278-3679 Volume 4, Number 1 (2014), pp. 11-16 © Research India Publications http://www.ripublication.com E-Business: Issues & Challenges in Indian Perspective Bhavya Malhotra Sri Aurobindo College, DU ABSTRACT Today there is demand for a business which is flexible enough to respond to any fluctuations in the running of the business. What differentiates an ondemand business from its competition is the fact that it is responsive in real time—as the events occur. This is possible only because all its business processes are thoroughly integrated, and the IT infrastructure exists in an ondemand operating environment. This is a research paper which after briefly presenting the current E-Business situation in India, analyses the scope, performance and problems of EBusiness in India.The primary objectives of this paper are • To study the current position of E-business in India. • To analyse the future of electronic Business in India. • To study the challenges faced by E-Business players in India. Electronic Business is more than just buying and selling products online. It also includes the entire online process of developing, marketing, selling, delivering, servicing and paying for products and services. . India is showing tremendous growth in the E-business. India has an internet user base of over 100 million users. The penetration of e-business is low compared to markets like the US and the UK but is growing at a much faster rate with a large number of new entrants. India is yet to witness a breakthrough E-commerce success story particularly in online retail. E-commerce creates new opportunities for business; it also creates new opportunities for education and academics line. It raises key challenges that are being faced by consumers relating to e-commerce viz., Ethical issues, Perceptions of

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