E-Commerce Essay

5513 WordsApr 9, 201323 Pages
Asian Social Science; Vol. 8, No. 12; 2012 ISSN 1911-2017 E-ISSN 1911-2025 Published by Canadian Center of Science and Education Factors and Competitiveness of Malaysia as a Tourist Destination: A Study of Outbound Middle East Tourists Ali Salman1 & Mohd Safar Hasim2 1 School of Media and Communication Studies, Universiti Kebangsaan Malaysia, Bangi, Malaysia 2 Institute of West Asian Studies, Universiti Kebangsaan Malaysia, Bangi, Malaysia Correspondence: Ali Salman, School of Media and Communication Studies, Universiti Kebangsaan Malaysia, 43600 Bangi, Selangor, Malaysia. E-mail: asalmanphd@gmail.com Received: May 31, 2012 doi:10.5539/ass.v8n12p48 Accepted: June 30, 2012 Online Published: September 20, 2012 URL: http://dx.doi.org/10.5539/ass.v8n12p48 Abstract International tourism has become one of the largest and most vital economic sectors of the global economy driving huge flows of people, commodities, and capital. Tourism has been and continues to be an important foreign exchange earner to many countries in South East Asia and Malaysia is no exception. The aim of this article is to trace the factors for visiting Malaysia, image of Malaysia as a tourism destination and competitiveness of Malaysia as a tourism destination among outbound Middle East tourists to Malaysia. A survey was used to obtain data randomly from 357 outbound Middle East tourists leaving Kuala Lumpur International Airport (KLIA). From the results, for most of the Middle East tourists, safety and security is extremely important for choosing Malaysia as a foreign country for long-haul travel. Malaysia is at the top of the list of top five countries for long-haul travel. Hospitality in Malaysia was better and excellent than many long-haul countries for the Middle East tourists, followed by natural environment. From the overall implications of this

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