E-Commerce Essay

760 Words4 Pages
Internet shopping, also known as "e-tail" (Foley, 2001) is the process of buying and selling merchandise over the Internet. "eBusiness" is rapidly replacing traditional business for virtually any type of retail transaction. Jeff Bezos, founder and CEO of Amazon.com was a visionary that was able to see the benefit of efficiently leveraging the retail sale of books by means of the Internet. While others such as Pierre Omidyar (eBay) also had the vision, it was Bezos that had the most complete vision and the ability to bring the appropriate resources to bear to capitalize on the opportunity. As such, his vision has become the point of reference for any organization that is looking to sell product in the online environment (Ramo, 1999, 1). Bezos has taken his original model and expanded it beyond its original niche (books) and today the company sells everything from power tools to CDs and is continually looking for new areas in which to expand (Ramo, 1999, 2). The new global nature of the marketplace is such that those individuals empowered with the greatest amount of information will win (Ramo, 1999, 2). Books are the most targeted for buying and selling on line, Amazon.com is the biggest ecommerce center for selling and buying books online. Sometimes it can be overwhelming going to the book store and looking at all the books in a category and deciding which one you want. At Amazon you can search a book by title, author or subject, then you can read customer reviews on that book and decide much faster which book you want. For the seller it is an easy way to recycle your read books and make a profit instead of them sitting around cluttering shelves or in boxes. On Amazon you can choose from a brand new book or used, from experience I have purchased used books, when I received them they looked brand new and for a very reasonable price. Almost every book you

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