E-Cigarettes Essay

882 Words4 Pages
E-cigarettes are marketed as a safe alternative to smoking, but are they really as safe as people think? E-cigarettes are battery-power cartridges filled with a nicotine liquid that when heated, creates an inhalable mist. The liquid for producing vapor in e-cigs, commonly known as e-juice, is usually a solution of propylene glycol, vegetable glycerine, Diethylene glycol (DEG), and 400 mixed with concentrated flavors. In addition, retail stores and users can customize some liquids, adding additional uncertainty about liquid contents, and making it impossible to make general statements about the safety or dangers of the liquids. There is not a lot of information of what the long-terms effects are; however, new studies have discovered some negative sides about this new trend, such as kids are a target market, e-cigarettes are addictive and contain toxic chemicals, and e-cigs vapor affects cells in a similar way to tobacco. To begin with, e-cigarettes are a target market for today's kids. Major producers, such as Lorillard and Blu, are giving away free samples at music and sporting events and running radio and television advertisements during youth-oriented programs. A new study from experts at the “Research Triangle Institute” found that between 2011 and 2013, e-cigarette and exposure for kids between 12 and 17 increased 256%, and exposure for young adults from 18 to 24 increased up to 321%. Marketers know that kids watch their advertisements and these are hooks for potentially future consumers. In this case, e-cigs marketers are targeting their youngest consumer by creating child friendly flavors like bubble gum, apple, and gummy bear. Moreover, electronic cigarette makers are placing TV celebrity ads that are likely to be seen by children and young adults. Study author, Dr. Jennifer Duke, said, “TV is the primary way advertisers target youth, and these results

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