Dutch Lady Essay

6474 Words26 Pages
1.0 Company background 1.1 History and main activities Dutch Lady Milk Industries Berhad or also known in short as “Dutch Lady Malaysia” is a manufacturer of dairy products in Malaysia since 1950. Dutch Lady Malaysia is the leader of quality branded dairy business in Malaysia and was incorporated in 1963 as a private joint-stock limited company called Pacific Milk Industries (Malaya) Sdn Bhd . This company then change its’ name to Dutch Baby Milk Industries (Malaya) Berhad in 1975 before changing its’ name again to what we know now as Dutch Lady Milk Industries Berhad. Dutch Lady Malaysia was also the first dairy company that was listed in Bursa Malaysia, the local Stock Exchange in 1968 of Kuala Lumpur and also Singapore. Dutch Lady Malaysia manufactures and sells wide ranges of quality dairy products and fruit juices for the home and export market. It is proud to say that Dutch Lady Malaysia was the first Malaysian company that use Ultra-High Temperature (UHT) processing and packaging to produce and market milk to the industry. Dutch Lady Malaysia started its’ production with single product which is sweetened condensed milk. The company believes that product innovation is important and due to the belief, the company constantly strive to creates wider range of products which we can see now is a very wide range of product. The product of Dutch Lady Malaysia is consist of products for infants, growing up milk, UHT milk, pasteurised milk, sterilised milk, family powdered milk, low fat and 0% fat drinking yoghurt, and low fat yoghurt . All Dutch Lady Malaysia’s product were innovated and improved its’ process in order to deliver nutritious product of high quality to its’ customers especially to the loyal customer they have. Dutch Lady Malaysia has a strong products consumer following and represented by strong brands such as Dutch Lady, Frisolac, Friso, Completa, Omela
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