Marketing Simulation Tammy Harris MKT/421 March 26, 2014 Chris Hudson Marketing Simulations As a marketing manager for Cruiser Thorr who sells high end motorcycles and we see that business is expanding at a rapid pace. Indeed there is more structure needed to the marketing piece to sustain a successful business and seeing that the industry of motorcycles is increasing annually. We must admit that the organization has to work to satisfy the needs of their target consumers. The organization must also work to differentiate themselves from other similar organizations in order to remain vital. Key components in my opinion are the product uniqueness, safety, quality engineering and price.
Situation 1: Create the Perceptual Map Ascertain the market position of CruiserThorr using a perceptual map. Choose four fundamental parameters that are relevant to the motorcycle industry and that reflect the highest potential for CruiserThorr. Recommended Solution The four fundamental parameters chosen were Lifestyle Image, Service Offering, Quality Engineering, and Price. These parameters directly affect the purchasing decisions of the consumer. Focusing on these parameters takes the marketing of Thorr Motorcycles in a new direction to reach a greater customer base.
“Global manufacturing is a competitive response to the increasing integration of international markets” (Dornier, Ernst, Fender & Kouvelis, 1998. Para.18). The new production line would result optimal according to current market trends and future projections, and also due to the fact that the French facility is the only one equipped to palletize. Furthermore, it
| Student’s Signature (type your full name): | | Midterm Cases: Eastman Kodak & Harley-Davidson Midterm Cases: Eastman Kodak & Harley-Davidson Technological advancements impact on industries has reshaped the business strategies of industry leaders such as Harley-Davidson and Kodak. The motorcycles and digital imaging industries are impacted by technology, competition, economic times, and changing consumer demographics. A solid foundation and adaptable strategy is the foundation for success in technological advanced industries. Synopsis of the Cases Kodak & Harley-Davidson are industry leaders and have survived the turmoil many of its competitors failed (site 1, site 2). The companies are customer centric and focus on the users experience (site 1, site 2).
Allstate holds 10.5%, while GEICO is a close runner-up with 8.2%. These rankings suggest the truth, which is that both of these companies are aggressively competitive and versatile insurance carriers. While GEICO specializes in auto insurance, it offers an increasing array of products to compete with Allstate’s impressive product diversity. Currently, Allstate offers a far broader array of insurance products, which may be advantageous if you’re looking for a multiple insurance policies or multi-policy discounts. GEICO, on the other hand, currently specializes in automobiles, which could be a major benefit if auto insurance is the only thing you need.
Innovative developments permitted the utilisation of mass manufacture, for instance, the formation of the mechanical production system or the "Conveyor Belt" by Henry Ford for the Model T Ford auto. We also saw the development of transatlantic steamships and mechanisation of the industry, the steamships meant that it would help with mass immigration but also for natural resource exports. The businesses that organizations were offering to were also expanding. Immigration could be seen as the primary explanation behind the expanding market in America, demonstrating that without the businesses, enormous organizations might not
1) Problem Statement: La Martina is elite brand for high quality polo equipment. It was being pushed from polo functional equipment to fashion. Fashion also has a lot of potential for growth. The question is how would that affect firms’ sustainability. Should La Martina fight the trend or capitalize it?
While there were many crucial factors to the Italian unification, in terms of individual impact I feel that Garibaldi was indeed the most important. His involvement in capturing the Two Sicilies, gaining popular support and weakening Austria made him an essential figure in the unification. However, it is also necessary to give credit to others such as Cavour and Mazzini who were more important in gaining foreign support and raising national consciousness, respectively. Garibaldi is different from other notable figures of the unification in that he was popular among the ordinary Italians. His popularity is evident upon considering that he was able to convince the Sicilians to fight and vote for a unified Italy despite previously being separatist.
AST1/Task 1 Tiare Rush Student ID#000305228 Strategies for Motivating Scooter Dealerships Company S is excited to be ready to enter the motor scooter market with our newly engineered scooter with much better fuel economy than all of our biggest rivals. Although our scooters cost a fraction more than the ones on the market today, we believe that the value added will make our company successful. I have identified here several strategies to help motivate the dealerships to help us to move our product. 1. Avoid Taking Business from your Dealerships Our partnerships with our dealerships are built out of trust.
The European markets desires performance bikes made for the open roads and high speed demands. The four main risk which are cross-cultural risk, country risk, currency risk, and commercial risk. 2. How can Harley benefit from expanding abroad? What type of advantages can the firm obtain?