Dry Cleaning Essay

971 WordsFeb 3, 20124 Pages
Title: Bright Dry Cleaners Introduction: our company named “Bright Dry Cleaners” we are introducing a new services which is related to dry cleaning business . Our product name is “A1 dry cleaners”. Dry cleaning business is very profitable business in UK market. We are going to offer same services and facilities in Pakistan as dry cleaning business offers in UK. The company will provide dry cleaning, laundry, and garment alterations, offered with regular home pick-up and delivery services in London that surely will attract customer attention. Hypothesis: H0: should our company open “dry cleaning business”? H1: should not our company open " dry cleaning business”? Area of study: our product which we are going to introduce in Pakistan is based on new product development strategy. It is a part of Ansoff’s matrix because it is a new product in same market. Our company decide to go for product development and awareness not for market development . Our company will also do Michael Porter Five Forces because it tells us what we should offer in our product which doesn’t have in our competitor product.. To know the Political, Economic, Social and Technological condition we go for PEST Analysis. We also go for SWOT Analysis because it tells Strengths and Weaknesses of our company and also tells us about the Opportunities in market for us and which are the Threats for us. Objective In providing laundry and garment alteration services for customers in Lahore. Cleaning Service aims to: • Attain a 40% market share by the end of the first year Mission We will offer dry cleaning, laundry, and clothing alteration services with free home pickup and Delivery. Our high quality and convenience will save time for working customers. Keys to Success 1. The business is entering the first year of operation therefore a comprehensive marketing strategy

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