The car may have an added cost more than the targeted price but once the consumers prove the good quality and high safety of the car the good reputation of the company will help in gaining back the added amount invested in the car to improve its safety. If that is not convincing to the management, then I would suggest informing or warning the public on the risk carried by the Pinto car. The company with passion to stay on top of the competition however will surely decline such suggestion. If I will no see no any success on convincing the people involved in the company to make ethical decision on marketing the Pinto Car, I would not hesitate to take courage to
This paper will give information on my career choice, which is automotive engineering. I will explain why automotive engineering is my choice of career and why it is a good fit. I will also identify the difference between a job and a career in the automotive business. My choice of career is in the automotive engineering field, because I love to work on vehicles, and I have a passion for the different types of vehicles that are available for people to purchase and drive. The idea of working on and figuring out how the different vehicle’s engines work and how the engines are put together, fascinates me, and provides a great sense of interest into being able to one day design and build vehicles for people to drive.
The most important thing was ensuring that the product names created reflected the type computer that the consumer wanted. For example, the Mercedes group wanted a fast and powerful computer, so PCGlobal decided to name the PC for this group Odyssey to show it was an epic machine to match the demands of the consumer. The consumer demands for the Mercedes group was that the PC be fast and powerful, engineering oriented, ability to link with other computers, looks good, and has service and support. For the Mercedes group, price was not an issue. PCGlobal decided that only a top of the line computer would do for this target group.
Innovations in the automotive industry also drive customers to bring their vehicles in to be worked on by automotive shops rather than working on them themselves. My friend takes advantage in this by ensuring that he and his mechanics are
The two offerings to be brought to market were also given product names that would hopefully elicit some consideration by the market customer. The workhorse offering was named “Innova”, derived from “Innovation”. The Mercedes offering was named “Design Max”, referencing the power and engineering software that it contained. Looking at the sales office locations that were offered I chose to enter New York and Paris, since these two markets showed the highest demand for the two offerings that were chosen for TechSol to bring to market, the Workhorse and the Mercedes. These two markets were chosen so that Techsol could position a high volume small margin offering to the markets that would stabilize production due its substantial need.
Tucker’s vision, proactively, and motivation is what made him a great leader, manager and CEO; however his poor management decisions lead him to his downfall. Tucker was a man of vision, which is a critical characteristic to have as a leader. A vision allows for a sense of direction, and a way to focus the attention of everyone associated with the organization. The need to achieve the same vision is why individuals in an organization come together and work as hard as they can in order to succeed. Tucker had the dream to build a car with many new features like air-cooled rear engine, disk brakes, independent 4-wheel suspension, an additional center headlight that pivoted left and right for better vision when turning, a padded dash, seatbelts, and a pop-out safety windshield.
Third, the company must develop overall logos, or purpose to show the audience their intentions. These are the three basic steps to developing a commercial into a persuasive argument. In the mix the company must also have a specific message to convey (maybe more than one), a claim (usually stated as “buy our product!”), a warrant (an underlying claim that unifies the audience), and many different pieces of evidence such as examples and imagery to help alter the emotional state of the audience. The 2011 Super bowl commercial for Chrysler and the 2012 Super bowl commercial for Chrysler are great examples showing how the company was able to take a flawed persuasive car commercial and develop into one of the strongest commercials developed by using the elements of ethos, pathos and logos. Pathos is the audience and how the rhetor, or in this case the company, “appeal to human emotion” (246) and “emotions can also move people to action” (250).
Pursuing a career in auto body technician and auto mechanic will be both challenging and rewarding. I will have to complete schooling for both which will make it very challenging. It will be rewarding to me because I will be doing what I love. Auto body is a career where you learn how to do body work and paint a customers car when it is wrecked, or just needs repainted, or restored. Auto Mechanics is a career where I will learn how to fix and repair a customers car if it has any kind of mechanical problem such as engine failure, breaks, mufflers, oil changes, etc.. You have to attend schooling and receive a certification or associates degree in both fields.
They want a car that can be “worn” like an accessory. They want a car that performs without being flashy or phony. Information search: Again, this can be internal or external. However, the nature of internal/external influences is different for this phase. Potential Porsche customers could draw from either source.
Sporty look and excellent paint job are aspects a car must have in order for me to take a second look at it. The look of a vehicle reflects the owner’s personal taste. In my opinion, a sporty look signifies great taste and luxury. Although a sporty look makes the vehicle an eyecatcher, a nice paint job put the vehicle in a league of its own.