Driver Essay

455 WordsMar 5, 20112 Pages
Poser presentation Posters are a special type of presentation. When well designed, they are not simply journal papers pasted onto boards. Nor are they mounted sets of presentation visuals. Rather, posters, when effectively designed, are something in between. This web page discusses the special situation that a scientist or engineer faces when designing a poster and then suggests some guidelines to address that situation. The purpose of scientific posters is to present work to an audience who is walking through a hallway or exhibit. In poster presentations at conferences, the presenter usually stands next to the poster, thus allowing for passers-by to engage in one-on-one discussions with the presenter. In other situations such as the hallways of laboratories, universities, and corporations, posters are stand-alone presentations for passers-by. For a poster to communicate the work, the poster first has to orient an audience that is not seated, but that is standing. Often the audience has distractions of noise and movement from other people. Given those distractions, a journal article tacked onto a board fails as an effective poster because the audience cannot concentrate for a time long enough to read through the paper. In fact, given the distractions that the audience faces, many in the audience will not even bother trying to read a journal article tacked onto a board. So what then makes for an effective poster? This question is not easy to address because the expectations by the audience vary significantly from discipline to discipline. For instance, what an audience of a medical poster session expects differs significantly from what the audience of an engineering poster session expects. Nonetheless, this web-page tries to present some general guidelines that would apply to most situations in science and engineering. First, the title of an effective poster

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