Drawing on Examples from Chapters 3, 4 and 8 of Investigating Psychology Examine and Assess the Extents to Which Psychological Research Is of Value to Society.

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Psychology is a discipline which uses academic and social science to investigate and research areas of mental function and behaviour. Psychologists undertake their research to understand how social learning, behaviour and cognitive functions can affect individuals within society. Social learning has evolved with the development of technology. The greater access to technology in society has led to research on the effects this method of learning has and has shown there could be a correlation with learned behaviours from childhood. Behaviourism research shows there is a causal link between negative and positive rewards, and the influences on behaviour patterns in animals showed that behaviour could change according to rewards. This research conducted on animals can be extrapolated to explain and examine human behaviour. Cognitive psychological research of attention influences society every day, a bombardment of sensory information to the brain and what an individual can process and react too. All of these research areas in psychology have improved and enhanced different aspects in daily life and are of value to society. In this essay there is an outline of some examples that have been examined and assessed to what extent they are of value to society. In chapter 3, ‘Learning through Watching’, the concept of violence and aggressive behaviour through social learning was explored. Different portrayals of violence through multi-media have to some degree affected behaviour within society. Psychologist Albert Bandura conducted his research in 1963 with Dorothea Ross and Sheila Ross, known as The Bandura et al. experiment (Oates, 2012, p109-111). His research with the ‘Bobo Doll’ whilst not conclusive in proving media violence shown to children causes children to have aggressive tendencies, did show that there may be a causal link even if short term. Since his initial

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